Legrand India launches Diwali campaign #CelebratingConnections focused on connected living

The campaign showcases embracing traditions and technology in a unique heartwarming way

e4m by exchange4media Staff
Updated: Nov 8, 2019 6:20 PM
Legrand India #CelebratingConnections

France headquartered, an electrical and digital building infrastructure brand, Legrand India celebrates family bonds this Diwali with its #CelebratingConnection campaign.

The Diwali campaign showcases the bond parents share with their children and how parents can make Diwali special for kids with the use of technology. It promotes the spirit of togetherness, love and emotions that family members share.

Through this Diwali campaign #CelebratingConnections, Legrand seeks to translate this belief into a sheer delight for consumers for this festive season via showcasing connected living. This campaign is  available on the company’s YouTube Channel: https://www.legrand.co.in/eliot/

Speaking on this occasion Sameer Saxena, Director - Marketing, Legrand India said, “Festivals strengthen the deeply rooted connections with our families and enable us to relive the moments. Our attempt is to reignite the spirit of togetherness, connections which rejuvenate us and complete us through technology.” 

He further added, “With connected living at the fore of Legrand’s product conversation, with this campaign, we plan to showcase the family bond and small moments through #CelebratingConnections. This campaign also derives from the same theme. Legrand India over the past few years has ramped up its digital presence through video-based content and we want to present this film to our consumers so that they recognize and celebrate with their loved ones.”

The objective of the national initiative is to strengthen Legrand’s connect with its consumers. “I am confident that our consumers would be excited to watch and to participate in a unique initiative like this,” Saxena concludes.

Legrand provides a host of solutions from control and connection interfaces to cable management, energy distribution and digital infrastructures to manage lighting energy, networks, and building access through Legrand Vantage.

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