Katrina Kaif to endorse Lino Perros brand

The brand has planned a 360-degree marketing approach across print, radio, social media and a 45 second TVC

e4m by exchange4media Staff
Updated: Sep 22, 2018 8:57 AM

Lino Perros, the accessories and handbags brand, unveiled its new campaign featuring Katrina Kaif.

The ambition is to position Lino Perros as a brand for culturally curious women. Touching upon the new campaign, Sanjay Dua, Managing Director, said, "Our brand is known for its designs. This new collection resonates with Katrina’s personal style: chic, elegant, and sophisticated. Today handbags are becoming a symbol of stature. I have no doubt about the fact that no one can match up to Katrina’s charisma and personal style as a brand ambassador.”

“A top actress or star creates a reflection of the consumer’s self-image. Brands draw this energy to reach out to a wider audience,” Dua added.

Commenting on the association, brand ambassador Katrina Kaif said, “I am delighted to be associated with Lino Perros, as they have consistently focused on providing the products that have a cut above the rest and there are no compromises made when it comes to refinement and extravagance. The brand association with Lino Perros is unique. What attracts me the most to the brand is the style and the colors that help target all the millennials. I am truly excited and look forward towards a more extensive association with Lino Perros.”

The brand has planned a 360-degree marketing approach across print, radio, social media and a 45 second TVC.

Credits:
Creative conceptualisation: Natasha & Sanjay Dua, Poonam Adhikari
Production House -Passion film India
Director - Karan Kapadia

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