Joy Personal Care unveils new TVC with Mithila Palkar and Divyendu Sharma

The TVC which goes on air on 14th March 2019, emphasizes the fact that people who love us, love us for what we are- our ‘Asli Chehera

e4m by exchange4media Staff
Updated: Mar 13, 2019 2:51 PM
Joy Skin Fruits Mithila Palkar Divyendu Sharma

Joy Personal Care from the house of RSH Global, launched a new TVC campaign with Mithila Palkar and Divyendu Sharma to promote its range of face wash with natural extracts. The TVC which goes on air on 14th March 2019, showcases a new age relationship between a young couple and emphasizes the fact that people who love us, love us for what we are, our ‘Asli Chehera’. Our ‘Asli Chehera’ is what makes us special and unique for our loved ones.

The relationship established between the couple in the TVC is ‘effortless’ which is made evident when Mithila playfully exaggerates the simple process of washing her face as an extraordinary effort that she puts in for her partner Divyendu to flaunt her ‘Asli Chehera’.

New age content has been hailed by the youth of the country and Mithila Palkar and Divyendu Sharma, the two rising stars who have become synonymous to the new age content have great influence over the youth.

Talking about the campaign and signing Mithila and Divyendu, Poulomi Roy- Chief Marketing Officer- RSH Global said “According to our estimates, Facewash in India is a  Rs.1600 Cr. category and largely the user base is youth hence connecting with them is crucial. We have chosen Mithila and Divyendu for this campaign as they have immense influence over the younger generation and bring a fresh youthful vibe to Joy and we are confident that the youth will be able to connect with them and the story. Simultaneously as a brand, we do not believe in creating artificial standards for beauty, instead, we strongly promote our philosophy of being ‘beautiful by nature’ and the communication in this TVC also revolves around the same. We see a great interest in natural based products amongst the youth and all Joy products are made from natural extracts which helps in maintaining healthy skin.”

Joy Personal care has a host of natural based Facewash products like Lemon, Apple, Strawberry, Papaya and others.

Joy | Skin Fruits Brightening Fruit Infused Face Wash | Mithila Palkar & Divyendu Sharma

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