Italian confectioner Bauli unveils second TVC in India for new product Spyroll

The ‘Cake me chocolatey spin’ campaign has been conceptualized by L&K Saatchi & Saatchi and enriched with deep consumer insights

by exchange4media Staff
Published - Sep 10, 2019 4:04 PM Updated: Sep 11, 2019 3:42 PM
Bauli

Italian confectionary brand Bauli launched their TVC in India for their new product Bauli Spyroll. Made from the finest ingredients, Bauli Spyroll is a soft cake made from two different sponges

The ‘Cake me chocolatey spin’ campaign has been conceptualized by L&K Saatchi & Saatchi and enriched with deep consumer insights.

The creative development process was kicked off with the endeavour to answer one single question – How do we make Spyroll relevant and appealing to the 18-35 year old design target?

Through the means of an entertaining and humorous narrative, the films explore the protagonist’s obsession with the product and its shape, to a point where they start seeing Spyroll everywhere. 

Commenting on the TVC launch, Tanuja Bhat, Group Creative Executive Director, L&K Saatchi & Saatchi, said, "We wanted to give the Spyroll communication a spin, different from the usual confectionery stories. An unexpected obsession with spirals makes for enjoyable snacky content for the consumers."

Raghav Ravichandar, Senior Marketing Manager, Bauli India, said, “Bauli’s flagship product, Moonfils has seen great success nationally and we are extremely excited about launching our new product Bauli Spyroll.  We are confident that the innovative take on Swiss roll will be seen as a very compelling product to the end consumer in terms of shape and taste.”

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.