Ingersoll Rand ropes in Dentsu for corporate campaign

Ingersoll Rand has decided to launch its first ever corporate advertising campaign targeted at etching the brand’s transformation story in the minds of consumers. Dentsu Communications has won the mandate for the campaign following a multi- agency pitch.

e4m by exchange4media Staff
Updated: Jul 7, 2011 8:34 AM
Ingersoll Rand ropes in Dentsu for corporate campaign

Ingersoll Rand, a world leader in creating and sustaining safe, comfortable and efficient environments, has announced the launch of its first corporate advertising campaign in India. The campaign will showcase the brand’s transformation from a heavy machinery company to an innovative technology brand that offers intelligent and integrated solutions to its customers.

Dentsu Communications has won the advertising mandate for this campaign that will run across print, television, outdoor and digital media and will be launched in early August.

Speaking about the campaign, Swati Bhattacharya, Vice-President, Branding and Corporate Relations, Ingersoll Rand India said, “Over the years, Ingersoll Rand has transformed into a multi-brand commercial products manufacturer that inspires progress for its people and customers through its innovative technology solutions. The corporate advertising campaign will communicate where we are present and how our businesses impact lives. The campaign will play a significant role in enhancing our brand image, critical to our growth and expanding footprint in India. Dentsu Communications will handle the 360-degree advertising mandate for Ingersoll Rand India.”

Reacting to the win, Taira Kimura, Chief Operating Officer, Dentsu Communications, said, “It is a great honor for Dentsu Communications to partner with Ingersoll Rand India for their first ever advertising campaign. Through an integrated branding and advertising campaign spanning across several media, we are positive that the brand will grow significantly and enjoy greater positive recall among its target audiences.”

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