Indeed partners with YRF for 'Hichki'
The larger campaign is aimed at connecting with the new India, one where the socially conscious youth is focused on helping the nation move forward, depicting a new India which is marching forward towards employment.
Following their “India, Let’s get to Work” campaign, Indeed, in its first film integration, showcases how it helps people find jobs through the medium of film; where we follow the protagonist on her journey to finding her dream job.
In keeping with their motto of helping people find jobs, irrespective of perceived shortcomings or differences, the film portrays the lead, who suffers from Tourette’s Syndrome, achieve her goal of becoming a teacher. The larger campaign aimed at connecting with the new India, one where the socially conscious youth is focused on helping the nation move forward, depicting a new India which is marching forward towards employment. It highlighted how people overcome obstacles related to various aspects of their lives in order to carve new paths for themselves, as seen in the film as well.
Indeed kick-started the social media leg of its campaign to promote Hichki on March 12, 2018 and has so far garnered over 90,000 total impressions on Facebook, with a reach of close to 70,000. It has also achieved a total engagement of over 5700 across Twitter and Facebook. As part of its contest for job seekers, it has received over a hundred entries – stories from job seekers who have overcome their ‘hichki’ towards achieving their professional goals. Indeed has also engaged with celebrities such as Soha Ali Khan and Anusha Dandekar, among others, who shared their personal experiences of overcoming ‘hichkis’, inspiring the audience to keep going in the face of difficulties.
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