I’m going to start again: Sir Martin Sorrell

Leaving WPP, he admitted, has provided him with a refreshed view on the advertising industry’s prospects

e4m by exchange4media Staff
Updated: May 9, 2018 9:00 AM

Sir Martin Sorrell, former CEO of WPP Group, who quit just last month amidst allegations of misconduct is in no mood to retire. Also he does not plan to "write a book" - a hackneyed expectation when someone of his stature resigns. But what Sir Sorrell wants to do at 73 is "start again".
“I’m going to start again,” he said. “I am not going to write a book. I am not going to go into voluntary or involuntary retirement," said a report in WARC. 

While Sorrell did not reveal his specific plans, leaving WPP, he admitted, has provided him with a refreshed view on the advertising industry’s prospects.

“Coming out of being extracted from WPP, I think I can see much more clearly where there are the growth pieces, and where they are the more challenged pieces,” he said.
He also spoke of traditional media being reinvented. "I don’t want to say that the traditional advertising business is not capable of reinvention. It is capable of reinvention – and it will be reinvented," he added. 

Holding groups like WPP, he suggested, can essentially be divided into “legacy” components and “new wave parts” active in areas including technology, data and content.

Commenting on the ad industry at large, he said, "It’s something that I enjoy. The people I find engaging. Sometimes they can be difficult. In fact, the better the people, the more difficult they are.”  Sorrell was discussing his future intentions during a session at the 2018 Techonomy NYC conference.

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