IBD India ends 2011 on a Rs 90-cr high

Adding more than 12 new clients, IBD India has totalled business worth Rs 90 crore in 2011. The wins come across the agency’s four offices post multi-agency pitches.

e4m by Deepika Bhardwaj
Updated: Dec 23, 2011 3:38 PM
IBD India ends 2011 on a Rs 90-cr high

It’s been raining clients every month for IBD India in 2011. The Integrated Brand Development independent division under the Percept Hakuhodo stable has clocked billings worth 90 Crores this year alone, observing a double digit growth year on year. Though the exact breakup of revenues is not available, the agency has achieved an annual capitalized billing of 250 Crores this year.

The businesses added by IBD India this year include Panasonic Beauty Products, Saks, Georgio Gullini, Radius Infratel, Shilpa Cosmetics, Instinct Deodorants and Male grooming, Pure Home+Living, NexG TV, CCCL Ltd, Yuga Homes, Icon Management Consultants and Alankrita Kitchens. Most of the businesses have been won post multi-agency pitches, seeing participation from agencies all four offices. Not only has the agency registered a healthy inorganic growth, a significant business has also come from addition of brands by existing clients.

Speaking on the agencies performance this year, Rahul Gupta, Managing Director, IBD India said, “While it is great to have won the new businesses, we are also delighted that our existing clients have added significant business to our kitty. Panasonic has increased their business with us just this year by 50-60%. Taj has added many more properties to the account. These clients adding business to us shows their faith and confidence in our work. Our revenues have grown by about 500 % in last few years. In days where big brands are not sticking with agencies for long term, our clients have stuck with us for years now, which are quite satisfying.”

The agency has grown across sectors like Consumer Electronics, Hospitality, Fashion, Real Estate, Lifestyle, Banking adding new business in almost each of these categories.

Sighting reason for success of the company this year, Jyotsna Chauhan, COO, IBD India said, “We have always focused a lot on having cutting edge creative from IBD - Creative product that differentiates and sets the image of a brand, builds a value for the brand in market space in terms of mind share and market share. These wins confirm our belief in our work and we are hopeful of many more wins in the coming days.”

IBD India has seen business grow across all its four offices including Delhi, Bangalore, Chennai and Mumbai. Year 2011 also marked addition of senior creative and planning talent into the agency. As the agency grows, it is keenly looking at expanding the talent pool. Rahul confirms, “We have laid focus on getting best of the talent from the Industry. We are still hiring aggressively. Talent is most critical for IBD right now.”

Talking about the vision of the company in the coming year, Rahul says, “Our vision is to of course, be one of the bigger players in the market and handle more of the big brands. We would like to be India’s most creative agencies. If we are most creative, everything else will follow.”

Other divisions of IBD India which include the design arm by Design, Digital arm by i Digital and the production services arm by Rabid Films have also contributed to the impressive numbers this year, admits Jyotsna adding, “Our offerings have become a clincher many a times because client is getting everything under one roof. We have trained our creative talent in the new technologies so that while we are talking of digital plans, creativity is at the base of it.”

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