HUL ad spends up 0.69% YoY in Q1 2019

HUL’s advertising spends in this quarter increased by 4.88% from Rs 1,107 crore in the quarter ending March 31

e4m by exchange4media Staff
Updated: Jul 25, 2019 3:32 PM

Hindustan Unilever (HUL)’s advertising and promotional spend in the quarter ended June 30 has gone up by 0.69 per cent to Rs 1,161 crore, while it was Rs 1,153 crore in the same quarter last year, media reports have said. 

HUL’s advertising spends in this quarter have increased by 4.88 per cent from Rs 1,107 crore in the quarter ending March 31. 

The earnings before interest, tax, depreciation and amortisation (EBITDA) was reported as Rs 2,647 crore, up 18%, while the Profit After Tax was calculated at Rs 1,751 crore up 12%. 

Sanjiv Mehta, HUL Chairman and Managing Director, was quoted as saying, “Against the backdrop of moderate market growth, HUL has delivered a resilient performance driven by expansion of our consumer franchise, improvement in portfolio mix and sustained growth in margins. Our focus on strengthening the core, leading market development and premiumisation, driving channel transformation and building brands with purpose, continues to serve us well. We continue to make good progress on our strategic initiatives to make a sustainable living commonplace and build a business that is purpose-led and future-fit.” 

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