HP India releases new videos for #SpreadYourVibe campaign

Advertorial: Two heart-warming stories highlight sportsmanship and energy of the young generation

by exchange4media Staff
Published - Jan 9, 2019 2:36 PM Updated: Jan 9, 2019 2:36 PM

HP India has released its latest campaign ‘Spread Your Vibe’ with two heart-warming stories that highlight the sportsmanship and energy of the young generation.

The first story, featuring Sakshi Kadam, is of a young female boxer who has lost her motivation to continue working towards her goals. She is given an energetic push by her mother to work harder, do better and come back stronger. The video has garnered over 2 million views on Facebook.

The second film, which has garnered over 5 million views on Facebook, is about a young boy in Kerala trying to recover from the floods. The boy, along with his family, is attempting to rebuild what’s left of his house. It shows how a simple idea uplifts the energy and strength of his family.

The striking campaign is a subtle reminder for the young generation to constantly look for ways to do better, uplift their spirits and create energy and joy in everything that they do. What a great way to start 2019!

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