High hopes, but small launch budget? Use Blogs

For those without adequate resources or access to a ready database, or competence, to mount a high-profile launch or even the now favoured formula of launch PR and media buzz + DM, a good strategic launch pad could be the blog (and social media). The blog can draw leads from your targeted prospects like a magnet.

e4m by exchange4media Staff
Published: Jan 7, 2008 6:54 AM  | 1 min read
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High hopes, but small launch budget? Use Blogs
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For those without adequate resources or access to a ready database, or competence, to mount a high-profile launch or even the now favoured formula of launch PR and media buzz + DM, a good strategic launch pad could be the blog (and social media). The blog can draw leads from your targeted prospects like a magnet.

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Published On: Jan 7, 2008 6:54 AM 
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