Gits Food targets youth with ‘Great Khana, No Drama’ digital campaign

Conceptualised by Lowe Lintas, the three digital films will be live across YouTube, Facebook and Instagram

e4m by exchange4media Staff
Updated: Aug 3, 2019 8:19 AM

Gits Food Products Pvt. Ltd has unveiled three new digital films under their ‘Great Khana, No Drama’ campaign. 

Conceptualised by Lowe Lintas, the digital films are for Ready Meals, Cup Poha and Open & Eat products and will be live across YouTube, Facebook and Instagram.

The films narrate three scenarios around challenges faced by today’s youth and Gits products providing an instant solution to make life drama free within seconds. The films aim to establish the ease of consuming their favourite dishes anywhere, anytime. 

Sahil Gilani, Director – Sales and Marketing, Gits Food said: “These 3 new films showcase our newer millennial focused product lines. The digital films are based on real life situations where Gits delivers Great Khana without any Drama. Moreover, the films also aim to break myths around packaged foods by giving viewers an insight into our technology of preserving without preservatives."

Gits Cup Poha:

Gits Ready Meals:

Gits Open & Eat:

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