Gionee sponsors Sunburn Festival for the third time consecutively

Smartphone brand targets youth by taking up key sponsorships

e4m by exchange4media Staff
Updated: Dec 29, 2016 5:21 PM
Gionee sponsors Sunburn Festival for the third time consecutively

Gionee smartphones is sponsoring the remaining editions of India’s premier music festival, Sunburn 2016. The 4-day mega event in Pune will entertain its massive audience from December 28=December 31. The music festival will continue in Hyderabad and Delhi on January 14 and January 15 respectively.

With marketing spend of Rs 600Cr for the current financial year, Gionee has sponsored some of the massive events in sports, Bollywood, fashion and music to enhance its brand presence in the country.  Gionee is associating itself for the third time with the Sunburn Festival consecutively.

Sunburn is Asia’s Premiere Electronic Dance Music (EDM) Festival and is ranked amongst the world’s biggest music events with a global outreach. The festival is an amalgamation of music, entertainment, food, and shopping stepping into its 10th year of celebrations.

Commenting on the association, Arvind Vohra, Country CEO & MD, Gionee India, said, “Sunburn has developed into an ultimate lifestyle festival experience and the scale has been growing with each passing year. 2016 has been a great year for us and with our enduring association to youth-centric initiatives like football, music festivals, international rock concerts, and roping in star Alia Bhatt we have been able to create an expression of an attitude that Gionee believes in thoroughly. With live music becoming increasingly popular among the millennial it is great to be part of these events.”

Gionee has an aggressive market strategy to stay connected with the youth and taking up key sponsorships in 2016. Gionee this year focused on retail expansion and customer service and will continue to explore new ventures for its marketing associations in 2017.

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