Fujifilm India launches ‘Never Stop’ campaign emphasising on innovation and reinvention

The campaign created and conceptualised by Hammer Communications premiered on November 11, across all digital and leading OTT platforms like Hotstar, Netflix, Amazon Prime, etc

e4m by exchange4media Staff
Updated: Nov 18, 2019 4:17 PM
Fujifilm India

Fujifilm India has launched its latest brand campaign titled ‘Never Stop’ which captures the brand’s essence of offering innovation and holistic expertise to its customers across sectors. The new digital film by Fujifilm highlights the brand’s commitment and emphasizes on ‘Never Stop’ believing, innovating, changing and challenging.

The digital film focuses on communicating the company’s diverse array of business operations as well as its corporate mindset, committed to taking on new challenges with best-in-class technologies in different sectors.

The new film titled, ‘Never Stop’ highlights Fujifilm’s long-standing relationship with the Indian consumers and the brand’s constant focus towards revealing new technologies, while cementing its position as a market disruptor. It illustrates how the company is committed to continuously evolve its technology and build expertise in areas like healthcare, high-functioning materials, and imaging solutions.

With Never Stop, Fujifilm aims to unveil the elevated brand identity and highlight the essence of reinvention through the lives of a regular Indian Family. The film tends to find common ground with an Indian household as they visit a hospital during a health issue and emotionally builds connect with how one should never stop believing, innovating, changing and challenging.

Commenting on the launch, Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. said, “With our “Never Stop” brand campaign, we are thrilled to showcase our unwavering commitment of introducing innovative products and services to the Indian market across sectors. We believe that business corporation must be an entity that contributes to resolving social issues through its business activities, and by developing and supplying its own technologies, products, and services. The digital film has been designed in line with our belief and showcases our transition from a company focused on photographic film to a company providing new value across a wide range of different fields and contributing to the resolution of various societal issues.”

Sanjib Dey of Hammer Communications adds, “In line with Fujifilm’s global “Never Stop” campaign, we wanted to shed light on the Brand’s: “Imaging expertise, unwavering innovation drive and an inspirational urge to solve social challenges in India, that makes it different in this highly competitive landscape. Given the interesting concept of ‘Never Stop’, we thought of creating a film that builds a strong emotional connect with the audience and resonates with the brand. The film captures Fujifilm’s legacy and commitment of introducing innovative products and services and further highlights its belief that one should never stop believing, hoping, living, etc.”

The film, conceptualized and created in collaboration with Hammer Communications premiered on November 11, across all digital platforms and leading OTT boards like Hotstar, Netflix, Amazon Prime, etc. Along with this, the brand would also be promoting the ‘Never Stop’ campaign through print and digital mediums across India. Additionally, the brand is heavily advertising on popular news portals, metro stations, airports and hospitals displaying its medical applications.


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