Facebook announces new ad transparency policy ahead of India general election

The new policy was laid out in a Facebook Newsroom post by Facebook Product Manager, Sarah Clark Schiff

e4m by exchange4media Staff
Updated: Dec 7, 2018 8:24 AM

With an aim to increase ad transparency ahead of the 2019 India General Election, Facebook has announced changes to the way ads are managed on Facebook and Instagram.

According to a Facebook Newsroom post by Sarah Clark Schiff, Product Manager at Facebook, “Now anyone who wants to run an ad in India related to politics will need to first confirm their identity and location, and give more details about who placed the ad. The identity and location confirmation will take a few weeks so advertisers can start that process today by using their mobile phones or computer to submit proof of identity and location. This will help avoid delays when they run political ads next year“

The post also says that from early next year Facebook will add a disclaimer to all political ads providing information about who is placing the ad, and an online searchable Ad Library, which can be accessed by anyone. It will contain all political ads from a particular advertiser and will provide information such as the budget of individual ads, as well as the demographics of who saw the ad, etc.

Facebook also said that they will be rolling out a new policy that requires all politically related ads to be run by advertisers who have completed the authorisations process and be labeled with the disclaimer.

However the company will not require eligible news publishers to get authorized, and their ads would not be included in the Ad Library.

Adding that “By authorizing advertisers and bringing more transparency to ads, we can better defend against foreign interference in India’s elections”.

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