Face2Face: Liberty Shoes ups BTL spends by 50% with focus on younger TG

Liberty is looking at BTL push and localised marketing to connect with a younger TG. Anupam Bansal, Executive Director, Liberty, shares in the company’s marketing strategies and expansion plans...

by Deepika Bhardwaj
Published: Apr 28, 2011 9:16 AM | 1 min read

Face2Face: Liberty Shoes ups BTL spends by 50% with focus on younger TG

Liberty is looking at BTL push and localised marketing to connect with a younger TG. Anupam Bansal, Executive Director, Liberty, shares in the company’s marketing strategies and expansion plans...More

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Published On: Apr 28, 2011 9:16 AM

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Face2Face: Liberty Shoes ups BTL spends by 50% with focus on younger TG

Liberty is looking at BTL push and localised marketing to connect with a younger TG. Anupam Bansal, Executive Director, Liberty, shares in the company’s marketing strategies and expansion plans...

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Face2Face: Liberty Shoes ups BTL spends by 50% with focus on younger TG

Liberty is looking at BTL push and localised marketing to connect with a younger TG. Anupam Bansal, Executive Director, Liberty, shares in the company&rsquo;s marketing strategies and expansion plans...

Featured

Latest

TOP STORIES

Latest

Featured

POPULAR

MOST READ

TRENDING Topics

Liberty is looking at BTL push and localised marketing to connect with a younger TG. Anupam Bansal, Executive Director, Liberty, shares in the company’s marketing strategies and expansion plans...