Fabindia awards its creative mandate to Publicis

Having won the account on the back of a multi-agency pitch, the agency's objective is to engage the audience in a fresh, surprising and rewarding manner

by exchange4media Staff
Published - Apr 9, 2014 7:52 AM Updated: Apr 9, 2014 7:52 AM
Fabindia awards its creative mandate to Publicis

Fabindia has awarded its creative business to Publicis after a multi-agency pitch. The business will be handled out of Publicis Delhi office.

Speaking on this development, SubrataDutta, CEO, Fab India, commented “Fabindia is an iconic lifestyle brand that celebrates India and we want to leverage its inherent strengths. In Publicis we have found the right partners to do this. We are looking forward to their contribution on our brand”.

Partha Sinha and Bobby Pawar, Directors at Publicis South Asia, in their joint statement, said, “Fabindia is the definitive Indian brand. To reinterpret a brand’s strength is once in a life time opportunity and we are looking forward to working on it. Our objective will be to engage the audience in a fresh, surprising and rewarding manner”.

Nakul Chopra, CEO-South Asia, Publicis added, “Fabindia have indeed been a definitive benchmark in their market. At Publicis, we have a history of setting standards in the lifestyle and retail space. We are very proud to be associated with Fabindia and together we hope to create path breaking work.”

Fabindia Overseas Private Limited is India’s largest retail platform for a range of contemporary lifestyle products and clothing created using traditional techniques, crafts and skills.

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