Effie Awards 2013 open for entries; introduces sub-categories for sharper focus

Consumer Products & Services categories will have sub-categories, while two new categories - Experiential Marketing/ Brand Experience and Effie for Good - have been introduced

e4m by exchange4media Staff
Published: Nov 12, 2013 7:42 AM  | 3 min read
Effie Awards 2013 open for entries; introduces sub-categories for sharper focus

The Advertising Club has invited entries for Effie India Awards 2013. The Awards play a tripartite role of giving unyielding acknowledgement to an agency for showcasing its power to build brands that lead to business, demonstrating the highest level of leadership in brand communication for the clients and most significantly celebrating effective advertising and marketing in India.

While the International Effie Awards are hosted every year in New York, since 2001, The Advertising Club has been the Asian partner that has helped organise the EFFIES in India. As is known, Effies is the only award that is bestowed on both the client and agency to jointly share the celebration of their effective communication and perseverance.

Commenting on the Awards, Ajay Kakar, Chairperson, Effie 2013 Committee said, “Since the inception in 2001, we have seen a significant increase in entries from 53 in 2001 to 357 in 2012. Also, we have seen a substantial increase in the number of agencies participating, and last year, 50 agencies took part in the Effies. This year, to further enrich the award and bring greater creative focus to emerging and significant categories, we have introduced a few new categories while redefining a few. I am sure that this will help in recognising effective work done across many more categories.”

This year, in addition to the existing categories, some new ones have also been included to give recognition to their importance and potential. The changes announced in the categories at EFFIES 2013 are as follows:

Consumer Products category has been divided amongst sub-categories of:
                ·       Beverages/Drink
                ·       Confectionary and Food
                ·       Cosmetics & Toiletries, Personal Hygiene.
                ·       Others

Services Category has been redesigned to include:
                ·       Media and Entertainment
                ·       Telecom and Related products
                ·       Financial Services
                ·       Others

Two new categories have been introduced:
                ·       Experiential Marketing / Brand Experience
                ·       Effie for Good

Also, Corporate Advertising category has been renamed as Corporate Advertising/ Corporate Reputation.

Last date for receiving entries for Effie Awards 2013 is November 25, 2013. The Awards ceremony will be held in Mumbai on January 15, 2014. 

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