Do-iT Talent Ventures signs Saina Nehwal to its sports portfolio
The firm has signed a long-term deal with the Padma Bhushan shuttler that includes sponsorships, endorsements, publishing, appearances and digital rights
Do-iT Talent Ventures, an integrated talent firm started by Darshana Bhalla and Radha Kapoor Khanna, has signed shuttler Saina Nehwal to its sports portfolio.
DTV has signed a long term deal with the Padma Bhushan athlete for all her commercial and player endeavours. This includes sponsorships, endorsements, publishing, appearances and digital rights.
Some other entertainment and sports celebrities signed by Do-iT Talent Ventures are Farhan Akhtar, John Abraham, Lara Dutta, Virender Sehwag and Mahesh Bhupathi.
Talking about the deal with Nehwal, Darshana Bhalla, CEO & Founder, Do-iT Talent Ventures (India) Private Limited, said, “Right at the advent of Do-iT Talent Ventures, we expressed that we believe in talent across various arenas, and having Saina Nehwal as one of our lead talents illustrates our passion and enthusiasm towards sports. Saina is a renowned champion and her dedication and commitment resonates ours. Hence, collectively, we look forward to do some exemplary work. We believe in optimising our talent’s potential by putting together a robust strategy followed by an intently structured micro action plan.”
Nehwal said, “As an individual, I have always attempted to work with experts. I am sure that Do-iT Talent Ventures’ proficiency in understanding my sport and its potential influence will be highly impactful for me and my career. They hold high repute and have aligned work ethics with me. The team has immense experience in managing top talent across fields and I am excited about this association.”
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