Disha Patani launches PUMA En Pointe in India

The campaign was launched internationally by PUMA’s global brand ambassador Selena Gomez

e4m by exchange4media Staff
Updated: Apr 13, 2018 3:00 PM

Global sportswear brand PUMA is all set to launch its latest campaign celebrating fearless women and their pursuit of personal achievement. PUMA India’s women ambassador Disha Patani has teamed up with fitness expert and actor Bani J to celebrate and unveil their journey to perfection. With the campaign, PUMA introduces its SS18 women’s collection En Pointe - a range of fitness, training and athleisure apparel, footwear and accessories.

Launched internationally by PUMA’s global brand ambassador Selena Gomez, the En Pointe campaign highlights the continuous chase women undergo for achieving excellence at every step.

In India, PUMA has launched the campaign by releasing a short film featuring Disha Patani and Bani J.

Debosmita Majumder, Head of Marketing, PUMA India, commented, “We have built a strong momentum since we broke the Guinness Book of World Records for the largest number of women holding the abdominal plank for 60 seconds in 2016, with the launch of the Do You campaign. This year under the Do You umbrella we have launched the En Pointe campaign which celebrates each woman’s pursuit of perfection. The En Pointe collection has a wide range of women’s apparel, footwear and accessories which enables our women consumer in their unrelenting chase for individual excellence.”

The campaign has been created in association with DDB Mudra. Pritika Gupta, Group Director Brand Communications DDB MUDRA, said, “The DO YOU philosophy encourages women to celebrate themselves the way they are. The En Pointe Collection, which considers the female form in its most commanding and dynamic state, encourages you to do you and live your journey on point. And this is exactly what we wanted to capture in our campaign.”

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