Dentsu India in strategic tie-up with Bangladesh’s Madonna Advertising

Dentsu India has appointed Madonna Advertising to be its affiliate in Bangladesh to provide its clients access to Bangladesh for communication for their brands. The relationship will purely be a referral arrangement with no equity involvement. Ruchira Raina, Executive Director, Dentsu Communications, will oversee the Madonna relationship.

by exchange4media Staff
Published: Nov 16, 2007 6:24 AM | 1 min read

Dentsu India in strategic tie-up with Bangladesh’s Madonna Advertising

Dentsu India has appointed Madonna Advertising to be its affiliate in Bangladesh to provide its clients access to Bangladesh for communication for their brands. The relationship will purely be a referral arrangement with no equity involvement. Ruchira Raina, Executive Director, Dentsu Communications, will oversee the Madonna relationship.

Established in 1979, Madonna is one of the top 10 advertising agencies in Bangladesh with clients including British Airways, Westin Hotel, TNT- Express, Aventis, Malaysian Palm Oil Council, MoneyGram, Bata, and Australian Centre for Education, among others.

“Madonna is a well respected name in the Bangladesh market and we are happy that we will be working with them for our clients,” said Sandeep Goyal, Chairman, Dentsu India.

“It is a privilege for us to be a part of the Dentsu network. As affiliates of such a large global group, we not only hope to work with some of their clients in our country, but also help some of our local clients in accessing knowledge and services from the Dentsu world,” remarked Fakhrul Kamal, Chairman & Managing Director, Madonna Advertising.