Dancing Uncle is back to tell his story in DSP Mutual Fund campaign

The DSP Mutual Fund video campaign shows how the Bhopal professor, whose dance moves had gone viral, overcame his worries with the help of Dynamic Asset Allocation Funds

e4m by exchange4media Staff
Updated: Sep 26, 2019 3:50 PM


Dancing Uncle

DSP Mutual Fund has unveiled a video campaign, featuring ‘Dancing Uncle’, the professor from Bhopal whose dance moves went viral on the internet some time back.

The DSP campaign video is a take on the backstory of the Dancing Uncle - a carefree guy who loved to dance at every opportunity but at some point got bogged down by finances and questions related to investing. The video ends with the man himself saying how Dynamic Asset Allocation Funds (DAAFs) helped him overcome his worries and embrace his ‘true rockstar self’.

The video is a collaboration between DSP Mutual Fund and creative video agency Band-Stand Videos. Schbang Digital Solutions is the digital partner which helped in executing the campaign.

Aditi Kothari Desai, Director & Head – Sales and Marketing, DSP Mutual Fund said, “Dynamic Asset Allocation Funds are a good way for young investors to start investing for the long term and can be an equally strong addition to portfolios of experienced investors. While they invest in both equity and debt, they also dynamically change the allocation between the two, to help people take advantage of changing market conditions, especially relevant in today’s times. Our educational campaign over the next few weeks aims to talk to viewers about DAAFs in a fun, youthful, unusual and modern way and we hope that our efforts would move the needle positively for this product category.”

Abhik Sanyal, Head, Consumer Marketing, DSP Mutual Fund, said: “Our DAAF video attempts to blend a much-loved and relatable YouTube personality - Dancing Uncle - with a truly relevant investing proposition - DAAFs. The bizarre mockumentary format allowed us to play with characters and a ‘is-it-really-true’ underdog story, with the beautiful city of Bhopal providing an amazing backdrop for the film to really come to life. Of course, there are many more campaign elements that will all come together to present DAAFs in a really offbeat manner. I hope this film at least brings a smile to anyone who watches it as they think of how they can #InvestForGood.”

Tuhin Srivastava, Co-founder, Band-Stand Videos said, “This is one of our most ambitious projects till date. The brand and educational integration in the film was the key. We are glad that it came out well. Kudos to the team at DSP for giving us a free hand on this.”

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