: Cheil India bags 3 awards at ADFEST 2017

Advertising agency network Cheil bagged a record 14 awards at ADFEST 2017 that concluded in Pattaya, Thailand on March 25.

Cheil India’s ‘Spread the Joy’ campaign for Samsung won a Gold in the Media category. The campaign converted Samsung showrooms into on-the-spot adoption centers by utilizing Samsung Joy Plus televisions to help increase adoption rates of homeless dogs.

In the Film Craft and Film category, Cheil India bagged a Silver and Bronze for the Samsung Service film. Samsung India launched a nationwide television and digital campaign showcasing its initiative to take customer service to the doorstep in the hinterland. The campaign film, conceptualized by Cheil India, was unveiled across 50 television channels, supported by print and digital. The campaign film went viral and touched 100 million views in just seven weeks.

 Spread the Joy

#SamsungService

The campaign showcases the journey of a young Samsung engineer on his way to provide the company’ services in a remote village in India. The commercial underlines Samsung’s vision of creating a lasting relationship with its consumers through timely service.

Speaking on the wins, Sagar Mahabaleshwarkar, Chief Creative Officer, Cheil India said, “We are very proud of our wins. The awards are a testimony of the great work we are doing to connect Samsung with its consumers. The simplicity and honesty in these stories have been well appreciated across the world! We wish to continue winning more awards in the times to come.”

Cheil won 14 awards in all at ADFEST 2017. Wain Choi, Senior Vice President and Chief Creative Officer of Cheil Worldwide, was the Jury President to chair Film and Radio. Constantine Chew, Group CD of Cheil Greater China Shanghai, was the jury for Outdoor and Press.

Moreover, Cheil Worldwide hosted the 13^th Young Lotus Workshop, a mentoring program for up-and-coming creative professionals, titled ‘Create with a Swagger’. Cheil Worldwide, Cheil India, Cheil Thailand and Iris Worldwide held a session each.

ADFEST 2017, ‘20 Years of Diversity’, was held in Pattaya, Thailand from March 22–25. As many as 3,011 entries across 18 awards categories were exhibited, while close to 1,200 delegates from 69 cities attended the event.

The winning campaigns:

HEATTECH Window

#BeTheirEyes

#BeFearless

Life Pump

Very Chocolate

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