Casio India launches #ShineOn campaign with Jacqueline Fernandez for Sheen range

The campaign sheds light on young women achievers who have managed to carve a niche for themselves in different areas

e4m by exchange4media Staff
Updated: Jan 12, 2020 10:00 AM
Casio Sheen with Jacqueline Fernandez

Casio India has announced the first-ever campaign for its Sheen range of watches. Titled #ShineOn, the new brand communication shifts the limelight to young women achievers who have managed to carve a niche for themselves in different areas.

The campaign brings together brand ambassador Jacqueline Fernandez, and women stalwarts who have shattered ceilings in their own space- like actress Sayani Gupta, chef Anahita Dhondy, content creators Kritika Khurana, Santoshi Shetty and Shibani Bedi. The campaign is a salute to all these women and their self-assurance stemming from a playful feminine spirit and sophisticated functional beauty.

Sheen remains one of the most loved watch brands for all age groups. The watches are designed in a rose-gold, dual-tone, leather strap and stainless-steel outlook. The campaign has been conceptualised keeping in mind the elegance radiated by the watches, which are as delicate as Swarovski and tough as steel. The communication has been targeted towards bringing out the shine and glam of endeavouring women who are realistic yet have panache. She does not only confine herself to work but also believes in letting her hair down and freewheeling.

Speaking on the occasion, Kulbhushan Seth, Vice-President, Casio India elaborated, “Over the years, Sheen has been the preferred watch brand for women who are ambitious yet manage to #ShineOn every day. The new brand campaign is a well-explained personification of these women, and it gives us immense pleasure to be talking to these alpha women who exude the same shine as a Sheen watch.”

The campaign has been further amplified through a social media contest where narrators of their favourite #ShineOn moments will be receiving their favourite Sheen watch.

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