Brands brighten up Ganesh Chaturthi festivities with different campaign offerings

Brands join the festive fervour with campaigns that sublimely express the devotion of people towards Lord Ganesha

e4m by exchange4media Staff
Published: Sep 13, 2018 8:59 AM  | 3 min read


Every year around August or September, the country is shaken up by a storm of activities during the ten-day festival of Ganesh Chaturthi. It thus comes as no surprise that brands join the festive fervour with campaigns which sublimely express the devotion of people towards Lord Ganesha. This year was no different in terms of brands cashing in on the buzz. We take a look at the campaigns that blended creativity and devotion this Ganesh Chaturthi.

Brooke Bond Red Label

The emotional spot conceptualised by Geometry Encompass shows a man going to buy an idol of Lord Ganesh as he is going to celebrate the festival for the first time. He enters a shop of Ganesha idols and the shop owner shows him some idols which he may like. The owner also offers him tea and asks his help to bring it. As the shop owner wears his traditional Muslim cap for his namaaz, the customer changes his mind of buying the idol from his shop. Making an excuse to leave the shop, he tells the owner that he has to go as he has some important work to do, and will return tomorrow. As he is leaving the shop, the owner asks him to at least drink the tea before leaving. Over the tea conversation, the ad gives a clear idea of the secular aspect of Ganesh Charurthi festival and threads together how people from different communities and religions celebrate this festival.


Dish TV

To add brightness, joy and festivity to the lives of customers this Ganesh Chaturthi, Dish TV India Limited, has announced special HD offers for its existing and new customers. Under its campaign “Bye Bye Ordinary, Hello HD”, new customers can opt for High-Definition connections that includes set-up box and antenna along with Gold Club HD pack, which offers 240+ channels and services including 30+ HD channels across Hindi entertainment /Sports/Kids and Infotainment, starting at just Rs 2703 for 3 months and Rs 4483 for 12 months plus taxes. It is going out of the way to maximise content through its ”Sampoorna Marathi” initiative, providing relevant Marathi channels in its bouquet.


Philips Lighting has launched Philips Hue illuminated ’Ganpati-on-Wheels’ mobile vans in the state. These vans are specially illuminated with Philips Hue and will travel across Maharashtra covering more than 30 cities between 3rd and 17th September 2018.

The brand has created the ‘Ganpati-on-Wheels’ to reach consumers’ homes directly with the mobile van.The ‘Ganpati-on-Wheels’ vans feature a beautiful and radiant white Ganpati idol displaying fascinating colorful lighting effects, enabled by connected and color changing Philips Hue LED lights, to brighten up the festivities. The vehicles will also offer prayers to the idol with ‘Ganesha aarti’ at all times and distribute ‘prasad’ to the visitors.


The brand is offering a choice of terracotta Ganesha idols, which are made entirely of clay and have no paint-based embellishments. These idols dissolve in water without leaving any harmful residue.The commonly used idols are made of Plaster of Paris (PoP) and are decorated with paints having high lead and mercury content. PoP chokes water bodies, while the toxic colors make the water acidic, disturbing the plants and marine life ecosystem.

G S Tea

The spot beautifully portrays the joy and fervour that Ganesh Chaturthi brings while threading in the brand’s tea offering. It shows a man tirelessly working on a Ganesh statue. After a point, he starts feeling fatigued only to be offered a cup of tea by a child who comes in the form of Ganesha to lift his spirits

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