BookMyShow’s celebrates Independence Day with Akshay Kumar's 'Gold'

Their newest digital ad film takes a humorous look at the various offers and promotions available around Independence Day

by exchange4media Staff
Published - Aug 14, 2018 11:35 AM Updated: Aug 14, 2018 11:35 AM

BookMyShow celebrates Independence Day with the Akshay Kumar starrer “Gold” which covers Balbir Singh’s triumphant journey that helped India to win the 1st ever gold medal for Hockey at the Olympics. 

BookMyShow, being the preferred platform for millions of users across the country to book tickets for their various entertainment needs, has also released a humorous take on the plethora of discount and promotion led advertisements that usually release around Independence Day.

Marzdi Kalianiwala, SVP – Marketing and Business Intelligence at BookMyShow said, “Consumers are usually flooded with offer advertisements during holidays and the festive season, and we thought to have a light-hearted take on the situation with our latest film. Even in the case of our past films, the objective was always to be highly relevant and get inspired directly from conversations that take place all around. We hope the audiences will love the subtle use of humour in this particular digital film.”

Russell Barrett, Chief Creative Officer and Managing Partner, BBH said, “, “Go to where the people are. It’s that simple. With our advertising for BookMyShow, we’ve been able to tap into conversations that people are interested in rather than force a completely new conversation on the audience. Gold is a brilliant film about India’s first gold medal as a free country at the Olympics. The movie releases close to Independence Day, when the airwaves and newspapers will be filled with “Freedom Sales” and brands exhorting us to “Stand” for something. We just felt it was a great opportunity to capitalise on and we hope the audience enjoys the ad enough to go book a ticket on BookMyShow.”

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