Bates CHI & Partners win the mandate for Dalmia Cement

Bates CHI was chosen after a multi-agency pitch. Other agencies in the race were DDB Mudra and a local agency

e4m by exchange4media Staff
Updated: Jun 26, 2014 7:50 AM
Bates CHI & Partners win the mandate for Dalmia Cement

Bates CHI & Partners is pleased to announce that it has won the mandate for Dalmia Cement Bharat Limited.

Dalmia Cement having usurped the second position in Northeast India in just a year is now set for more markets, and not just in the East. To support their ambitious plans, a pitch was called where Bates CHI was chosen. Others in the race were DDB Mudra and a local agency.  

Dalmia Cement has their cement footprint spread across south and east India through a portfolio of regional brands. They have super specialty cements used for airstrips, oil wells and railway sleepers.

B K Singh, Senior Executive Director, Group Marketing & Corporate Communication said, “A historic launch in 2013 helped Dalmia brand to quickly establish itself as a leader in the cement industry in the North East region. We believe that successful and admired brands are built through well thought strategies and sustained efforts over time. In this endeavour, we needed a partner who has been through similar journeys of aspirational brands and more importantly the willingness to experiment with fresh thinking. In Bates CHI we found such a partner and we are happy to have Mr. Abeer Chakravarty and his team on board.”

More recently the Bates CHI Coca-Cola World Cup film was ranked among the top five, and number two in AdForum's selection of global films on the world cup. Coca-Cola’s TVC - ‘The World’s Cup. Bangladesh’, was part of the Company’s global Campaign for the FIFA World Cup TM 2014 in Brazil. Launched on 4 May 2014, ‘The World’s Cup. Bangladesh’ film was conceived and executed by Bates CHI & Partners, Coca-Cola’s creative agency in Bangladesh.

Abeer Chakravarty, Executive Vice President, Bates CHI & Partners said, “Seeing our film ranked among the top five films of FIFA World Cup by AdForum is a wonderful surprise. To compete and win against the best of brands and agencies globally is a singular, unforgettable honour. Thanks to our client for enthusiastically supporting us on this. The film is so well liked it is now adapted for India too.”

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