BARC Week 6: Harpic's brands enter Top 10 Brands
Lalitha Jewellery and Hindustan Lever continued to lead Top 10 Brands and Top 10 Advertisers
Lalitha Jewellery continued to lead Top 10 Brands for the sixth week of 2018 (February 3-9) with 20,982 insertions. Harpic Power Plus/ Bathroom Cleaner, Dettol Toilet Soaps, Harpic Flushmatic, Veet Mini, Vanish Oxi Action, Honda Activa 125 and Himalaya Anti Hair Fall Shampoo entered the list at second, third, fifth, sixth, seventh and tenth spot with 10,654, 10,402, 8595, 8132, 7969, 7873 and 7739 insertions respectively.
Trivago climbed up to fourth spot with 9333 insertions.
In the Top 10 Advertisers list, FMCG brand Hindustan Lever and Reckitt Benckiser India continued to retain the top two spots with 99,754 and 91,511 insertions respectively. Procter & Gamble climbed to the third position with 41,044 insertions.
Cadbury India slipped to fourth spot with 26,658 insertions,while Patanjali Ayurved didn’t make it to the list. Brooke Bond Lipton and Lalitha Jewellery India climbed to the fifth and sixth spot with 21,777 and 20,982 insertions respectively. Honda Motorcycle and Scooter Ltd and Godrej Consumer Products Ltd entered the list at seventh and ninth spot with 20,034 and 18,327 insertions respectively. Colgate Palmolive India stepped up to eighth spot with 20,030 insertions while ITC Ltd further displaced to the tenth spot with 17,193 insertions.
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