"Bahar to Jaana Padega," says Goodknight Fabric Roll-On TVC

Take the fear out of play with 4 dots of Goodknight fabric roll on, says new TVC

Goodknight ad

Having revolutionized the category of mosquito repellents by launching the innovative format of Fabric Roll-On, brand Goodknight has now launched a new TVC. The creative highlights the concern of family members while the children go out to play in the evening and become vulnerable to mosquito-borne diseases like Dengue, Malaria etc.

 

 

Sharing his thoughts on the video, Sunil Katatria, CEO – India & SAARC, Godrej Consumer Products Limited, said, “While there is an alarming rise of vector-borne diseases like Malaria and Dengue in the country, there is also a lack of awareness that the mosquitoes that spread these diseases usually bite during the daytime when children are usually out of the protected zones of their homes. Our core focus is to let children have a happy childhood outdoors which makes them “champions” in their lives by protecting them from mosquitoes while they play.”  

 

Commenting on this new TVC campaign, Priya Pardiwalla and Steve Mathias, Vice-Presidents and Executive Creative Directors, JWT Mumbai, said, "Every mom knows the importance of playing outside every evening. Of rather not being trapped by the videogame or television. However sometimes she has to say NO and stop her kids from stepping out especially during times of high mosquito infestation such as a dengue epidemic. But now Goodknight Fabric Roll-On, a truly non-intrusive innovation empowers moms to do one of the most difficult things ever - saying YES and allowing their kids to play outside, to learn and explore without worrying about mosquitoes. The commercial is centred around a mother who encourages her kid to go out and knock it out of the park, while the rest of the family is concerned, stressed and worried about mosquitoes outside."

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