Ayushmann Khurrana takes the poetic route to ‘Bring Out The #gentlemaninyou’

The campaign has gone live on the social media handles of both Ayushmann Khurrana & The Man Company

e4m by exchange4media Staff
Updated: Nov 18, 2019 4:05 PM
Man Company

Actor Ayushmann Khurrana has turned poet, albeit for a different reason this time. As ambassador for men’s grooming essentials brand The Man Company (TMC), Ayushmann has delivered a heartfelt poem against gender stereotyping, urging viewers to recognise the gentleman in their lives, around International Men’s Day.

The video opens with Ayushmann at an open mic, narrating a poem ‘Gentleman kisse kehte hai ?’. The actor then continues to shatter gender stereotypes associated with men and delivers a hard-hitting message on how the term ‘gentleman’ needs to evolve with time. The actor shares the uncomfortable realities that often get ignored, when it comes to men. He urges the audience to not measure ‘masculinity’ based on social norms and instead reinforces that men should be allowed to be as they want to be and that there are no ideal ‘qualities’ of a gentleman, using wordplay.

“The meaning of the word gentleman has evolved over the years, and luckily for the better. Keeping the age old social construct around gender in mind, every stereotype we break is key to bringing a major societal paradigm shift. We at The Man Company have always stood by the progressive modern day men who, with their progressive thought and inclusive approach, are redefining the word gentleman. In recent times, being called a gentleman has less to do with the last name or the profession, and more with the mindset and attitude. We strongly believe that a man has to strive and showcase the gentleman in him; it is something he possesses as a virtue, and not something he has inherited,” says Hitesh Dhingra, Founder and CEO, The Man Company.

Speaking about the campaign Ayushmann said, “Through this poem, we are trying to keep aside all the stereotypes that society has created about a gentleman, versus how one must perceive a gentleman. It puts across a strong message of how men should be comfortable to embrace their vulnerability and their weaknesses and that it doesn’t make them less of a man."

“The Man Company aims to pioneer this thought and with our new campaign ‘Bring Out The #gentlemaninyou’, which gives a fresh twist to last year’s campaign ‘For the #gentlemaninyou’. With Ayushmann Khurrana, who we feel resonates very well with this thought, we have taken the poetic route to send out a message which we mutually believe in, and feel will inspire many of us” Hitesh added.

The campaign has gone live on social media handles of both Ayushmann Khurrana & The Man Company.

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