Anurag Gupta: 'Great team leader & great judge of good talent'

Kushal Sanghvi, India Lead, Integral Ad Science, pays tribute to the CEO of SVG Media

e4m by Kushal Sanghvi
Updated: Jul 29, 2019 9:07 AM

It was a tragic Sunday morning for the digital media industry as we got to know of the sudden demise of Anurag Gupta, CEO of SVG Media, now part of the Dentsu Aegis Network. 

It's impossible for lot of us, who have known him closely and seen his journey, to come to terms that he is no more. Gupta was a man who always smiled despite the circumstances, and someone who always told us all to keep smiling too.

He was a great team leader. A great judge of good talent and spent a lot of his time grooming this talent to their optimal performance. While on one hand he was a tough taskmaster at work, pushing people to deliver the best results, on the other he also encouraged people to maintain their work-life balance and pursue their interests too.

I have known him from for over 15 years, since he came into the Internet industry. Gupta was earlier in the FMCG and office automation sector. We have worked on various projects together, in his roles as a media publisher to recently while leading Columbus. He had worked with some of the biggest brands in India and contributed to their successes, while continuing to excel when the world of technology was moving towards email and performance marketing back then to data and now Machine Learning.

He was a thorough professional and exceptionally passionate about his work. Gupta was one of the few media heads you could call up if there was a certain immediate task on say a client's advertising campaign and he would work around the clock to help. Despite being the Head of the company, he was always very approachable, totally hands on and knew every detail of what was happening through a particular marketing campaign, and pro-actively reached out to all of us, as he was a great sales person and never hesitated to connect for increasing his business.

For a lot of people, he was an inspiration, a role model, a mentor, a guide but for some of us who knew him well, he was a family man and one of many talents besides the Internet domain. He was a food aficionado and loved Indian dishes particularly. Terribly passionate about photography, his camera was his best companion and he didn't go anywhere without it. With tons of accolades and prizes for various photographs that he took, he would always teach us all how to use the lens and various angles to shoot from. He loved Delhi and it's various architecture, monuments and I can remember few evenings when we would both click for hours many of those monuments, Humayun's Tomb being his favourite place.

A great fitness freak too, he loved his game of squash. It's so traumatic to think how life is so strange. Many of us who work in media, marketing, advertising and have very hectic and stressful jobs are continually balancing, and unfortunately this is just becoming more prevalent, and a loss of life is just impossible for anyone to fill.

It's a terrible loss and my heartfelt prayers and wishes go out to his family.  

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