Amazon continues to rule Top 10 Brands: BARC Week 41
Amazon ruled BARC's Top 10 Brands and took the tenth spot in Top Advertisers for Week 41 (October 7-13)
Amazon continued to top BARC’s Top 10 Brands for Week 41(October 7-13) with 13,490 though it was much lesser than previous week where it had put in 22,668 insertions. Lalitha Jewellery slipped to the third spot with 11,023 insertions.
Kalyan Jewellers and Close Up Ever Fresh retained its fourth and ninth spot with 8674 and 7458 insertions, respectively. Hero MotoCorp, Honda CB Hornet, Vivo V7 Plus and Videocon D2H entered the list at the fifth, sixth, eighth and tenth spot with 8159, 8123, 7741 and 7152 insertions respectively. OPPO F3 slipped to the seventh spot with 7802 insertions.
Meanwhile, in the Top 10 Advertisers list, Hindustan Lever and Reckitt Benckiser (India) continued to retain the top two spots with 123,201 and 69,908, respectively. Procter & Gamble, Brooke Bond Lipton India and Godrej Consumer Products climbed up to the third, fifth and seventh spot with 26,828, 22,114 and 18,619 insertions, respectively.
Cadburys India and Patanjali Ayurved retained its fourth and eighth spot with 24,465 and 18.467 insertions, respectively. TVS Motor Company and Amazon Online India slipped to sixth and tenth spot with 21,641 and 15,742 insertions, respectively. Smithkline Beecham entered the category at ninth spot with 16,492 insertions.
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