All geared for AdAsia 2011, grand show takes off today

Returning to India after eight years and to Delhi after 30 years, the organising committee for AdAsia 2011 has left no stone unturned to make the congress an affair to remember...

e4m by Deepika Bhardwaj
Updated: Oct 31, 2011 8:13 AM
All geared for AdAsia 2011, grand show takes off today

If you came to Delhi for the Metallica-F1-AdAsia 2011 troika and the former two were not exciting enough (well in the case of the Metallica concert, it was a no-show), don’t lose heart. The organising committee of AdAsia, the most-awaited media, marketing and advertising event, has left no stone unturned to make sure this a conference that is more rocking than metal and more enthralling than a race.

Here’s a sneak-peek into what all one can explore at the event this year:

Engaging sessions for...
The Marketing Magicians – Let the marketing magician in you learn some new tricks at the conference this time. Make sure not to miss these sessions dedicated entirely to the art of marketing in the new world order – ‘The Game Changers’, ‘Decoding the New Age Consumer’, ‘Marketing to Women Consumers in Asia’, ‘Marketing 3.0 - New rules of Engagement’, ‘Conscious Capitalism’, ‘Conversation As A Route To Driving Certainty’, ‘Media fragmentation – How to navigate through traffic?’, And of course the magical additions – Keynote address by Ram Charan on November 1 and Valedictory keynote by Indra Nooyi on November 3.

The Advertising Aficionado – Treat your creative senses to stimulating sessions like ‘Asian Creative? A New Brief’, ‘Creative Participation’, ‘Ideas that are Contagious’, ‘Acts; Not Ads’, ‘TED -The New Age of Advertising’, ‘The Pursuit of Big Ideas in the Age of Now’, ‘From Chat Rooms to Twitter… What next?’

A Better tomorrow – Know how values and ethics can prove a boon for your business apart from the tried and tested tools and techniques. Prepare for a brighter future through sessions like ‘Global Ethos: Managing Unpredictability across circumstances of Life & Business’, ‘Building Brands in a Trust Deficit World’ and ‘India 2020.’

Gala evenings...
The show has already begun with the Zee Opening Gala. But mind it, it was just the beginning! The next three days are action packed with enlightening mornings and enchanting evenings.

Relax your muscles today in the evening at the Dentsu Royal Durbar. Immerse yourself in a durbar setting and enjoy an enthralling Kathak performance. This will be followed by a fashion extravaganza by Vikram Phadnis. As a perfect end to the evening would be ‘Manganiyar Seduction’ – a concert that will start with a solo musician and culminate in a spectacular musical crescendo.

Enjoy the Vietnamese evening tomorrow to get an exclusive preview of the curtain-raiser to AdAsia 2013. The Vietnamese-themed evening will showcase the host country’s rich heritage, culture and cuisine into one memorable experience. As a perfect end to the congress, experience the magic of Bollywood at the STAR Kingdom of Dreams with a trip through Culture Gully, featuring India’s heritage, craft and savoury delicacies.

Stay connected at all times - share the Gyan with your peers, friends and colleagues through Facebook, Twitter and LinkedIn at AdAsia2011. LIVEcast your thoughts to the world using official handle like #AdAsia11 and @AdAsia2011 on Facebook and Twitter. Take some time out to also visit the official blog and read interesting articles like ‘Social Media: A New Uncertainty For Brands’ by Sanjay Mehta, ‘Chicken and Egg. And Bread’ by Ansoo Gupta, ‘Brand Social Responsibility’ by Ashok Venkatraman, ‘Uncertainty in Marketing: Benefit from It’ by Kavita Jhunjhunwala and more. Keeping with the cutting edge nature of the conference, AdAsia 2011 is providing you specialised app like interact, continuously updating you on all developments in real time. Keep spreading the buzz.

Book Launches
Though the entire AdAsia 2011 experience will be a beautiful takeaway in itself, you can also look forward to brand new book launches by some of your favourite authors from the industry. Re-examine your thoughts on globalisation; the challenges and the way forward by reading Pankaj Ghemawat’s new book ‘World 3.0 – Global Prosperity and How to achieve It’, which will be launched at the conference on November 1. Read about the story of your own profession in ‘AdKatha – The Story of Indian Advertising’, a book co-authored by Anand Halve and Anindita Sarkar, which will also be launched at the congress on the same day. Make sure that you grab one for you and get it signed by the writers themselves!

Incredible India
Let your spouses and accompanying people see Incredible India while you energise your brains at the stimulating sessions during AdAsia 2011. Accompanying person tours, Day Tours, Pre and Post Conference tours have been uniquely designed by ICE as per the convenience of the delegates in order to give them an opportunity to experience the amazing wealth of tradition and culture, beauty and nature, style and splendour of India. From among the Seven Wonders of the World – the Taj Mahal – to palaces in Jaipur, beaches in Goa to backwaters in Kerala, these tours will ensure that avid travellers make the most of their time here in India during their stay for AdAsia.

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