Airtel Cellular, Honor 8, Sunsilk emerge as top 3 advertisers for week 43: BARC

BARC has started to look at sub-brands instead of clubbing everything under the same umbrella brand, which explains the reason behind the drop in insertions this time

e4m by exchange4media Staff
Updated: Nov 8, 2016 8:06 AM
Airtel Cellular, Honor 8, Sunsilk emerge as top 3 advertisers for week 43: BARC

For week 43 (October 22-28) of the BARC data, new names have emerged in the list of ‘Top 10 Brands’ advertising on TV. The usual brands like Patanjali and Cadbury, who are usually among the top advertisers on TV, don’t feature in the list this time. Airtel Cellular Phone services has topped the charts with 9,229 insertions this week as compared to Cadbury, which has been ruling the charts since the last two weeks. For week 42, the brand got 37,641 insertions and for the week before that, it received 33,479 insertions.

Another noticeable trend is a huge drop in the insertions by brands featured in the list of top 10 advertisers on TV. The reason behind this is that BARC from week 43 has started to look at sub-brands instead of clubbing everything under the umbrella brand earlier. For instance, for week 42, TVS featured in the fourth spot with 19,725 insertions, whereas, in the current week 43, TVS Jupiter has occupied the same place but with 8,493 insertions.

The second place has been occupied by Honor 8 with 9,012 insertions. Chinese smartphone maker Huawei has invested a lot of money recently to promote its new phone, which was launched in India on October 12. The brand has chalked out a 360-degree marketing plan, which includes full page ads in leading national dailies across top 100 cities, occupying visible television ad spots to featuring at prominent places in the OOH space. The company will also further increase the marketing spends in order to carve a space for itself in the competitive Indian smartphone market.

Sunsilk has occupied the third place with 8,970 insertions as compared to Patanjali, which was there at the third spot last week with 25,357 insertions. At the fifth spot is Lalitha Jewellery with 8,200 insertions.

Fogg moved one spot ahead to the eight place with 7,926 insertions as compared to last week when it stood at the ninth spot with 14,911 insertions.

Patanjali, which has been featuring as one of the top 10 brands advertising on TV for the last three consecutive weeks, this time doesn’t even appear in the list.

In spite of Diwali coming in, other than Snapdeal, which has been appearing in the list of top 10 brands for the last four weeks, none of the other e-commerce brands feature this time. This time, has slipped to the sixth place with 8,075 insertions as compared to week 42 where the brand had occupied the second place. It was only during week 40, that all the three e-commerce players including Amazon, Flipkart and Snapdeal was in the list.

At the ninth and the tenth place in the list are Dominos Pizza with 7,729 insertions and Idea Cellular with 7,481 insertions respectively.

Both the telecom operators Airtel Cellular and Idea Cellular have advertised aggresively for week 43 and that is the reason they appear in the list of top advertisers.

Feauturing the popular 4G girl Sasha Chettri after a long time, the brand has relaunched the Airtel app. The multimedia campaign highlights the Apps section that has a collection of apps such as Wynk Music, Wynk Movies, Ditto TV, Hike Messenger, and Juggernaut under a single interface.

On the other hand, Idea Cellular has been talking about the brand’s ‘Internet4All’ feature, which talks about spreading the power of the internet for free. If one gives the number of someone who doesn’t use the internet, then Idea will provide them internet for free. 

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