Advertising trends of Two-wheelers in Print during Jan-Aug 2007: AdEx Analysis

Print ad volumes of two-wheelers declined by 36% during Jan-Aug '07 over Jan-Aug '06. An overwhelming 80% of the advertising share was taken by the ‘Motorcycle’ category. Bajaj Auto was the top advertiser during this period, and TVS Star Spot led among new launches. Interestingly, two-wheeler advertisers preferred non-Metro newspapers.

e4m by exchange4media Staff
Published: Oct 15, 2007 8:11 AM  | 1 min read
Google News Icon Follow Us
Advertising trends of Two-wheelers in Print during Jan-Aug 2007: AdEx Analysis
  • e4m Twitter

Print ad volumes of two-wheelers declined by 36% during Jan-Aug '07 over Jan-Aug '06. An overwhelming 80% of the advertising share was taken by the ‘Motorcycle’ category. Bajaj Auto was the top advertiser during this period, and TVS Star Spot led among new launches. Interestingly, two-wheeler advertisers preferred non-Metro newspapers.

Read more news about Internet Advertising India, Marketing News, PR and Corporate Communication News, Digital Media News, Television Media News

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook YouTube & Google News

Follow our WhatsApp channel
Published On: Oct 15, 2007 8:11 AM 
Tags advertising

Featured

Latest