adidas Originals announces Samba campaign with Ranveer Singh
This is for the first time that an Indian brand ambassador has been shot as the face of one of adidas Originals’ most significant campaigns.
Published - Jun 5, 2018 6:24 PM Updated: Jun 5, 2018 6:24 PM
adidas Originals has announced the latest drop of the brand’s iconic and influential silhouette – Samba.
Engineered by Adi Dassler in the 1950s, the brand dedicates the shoe to those who ignore hype and fads in favour of timeless design. Samba’s iconic suede T-toe detailing and classic gum sole transcends its terrace origins to become a modern street-wear staple.
Fronted by India brand ambassador Ranveer Singh, the Samba campaign is shot by celebrity & fashion photographer Rid Burman. Staying true to Samba’s statement monochrome personality, the campaign is shot against urban textures, using bold monochromatic backdrops to give contrast to both the footwear and the protagonist.
In the campaign visuals, Ranveer Singh has been shot facing slightly away from camera to capture the anti-hype personality of the Samba, whilst styling him in both terrace and street fashion looks to showcase how the sneaker can be worn in multiple ways.
This is for the first time that an Indian brand ambassador has been shot as the face of one of adidas Originals’ most significant campaigns. Samba is a timeless silhouette that draws its inspiration from football.
Ranveer Singh, who is unarguably the country’s top street-style icon, is most definitely an ideal fit as the protagonist of this campaign, for both his bold fashion statements as well as his strong connect with the beautiful game of football. Rightly timed with the kick-start of the biggest football extravaganza, the campaign is another addition to adidas Originals’ growing commitment in targeting India as one of the key target markets.
With a design that remains true to its terrace roots, Samba’s statement black and white colours and timeless silhouette have become synonymous with the defiant attitude of those who wear it. The latest Samba drop introduces the iconic silhouette in black and white colorways for men and starts at INR 7,999. The new editions are available across leading adidas Originals retail stores and on shop.adidas.co.in.
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