ACC launches #BuildingIndia campaign commemorating India’s 75 years of Independence

The campaign features iconic architectural structures built with ACC’s products

e4m by exchange4media Staff
Published: Aug 16, 2022 4:37 PM  | 2 min read

On the occasion of India’s 75 years of Independence Day,  cement maker ACC has launched a campaign, #BuildingIndia for the citizens to relive the iconic architectural wonders, including Marine Drive in Mumbai  and the Durgam Cheruvu Bridge in Hyderabad, that have been built with ACC’s products. The company released a series of byte-sized short films on the occasion celebrating ACC’s contribution to nation building . 

“Just as a great nation builds enduring legacies, ACC celebrates some of the iconic landmarks that the nation has built and are standing the test of time— landmarks that have proudly been built with ACC’s innovative products, expertise and guidance. These landmarks are setting the bar higher for ACC to perform better by the day. They include flyovers, bridges, dams, expressways and more.

Sridhar Balakrishnan, MD & CEO, ACC Ltd., said: “ACC’s decades-old culture is being directly involved in nation building and set up structures that define and enable India’s progress. As a responsible corporate, we will continue #BuildingIndia for a long-lasting future, with passion in our hearts and innovation in our veins.” 

“The company is at the heart of iconic landmarks—be it the Bhakra Nangal Dam that was built in 1960, to the Mumbai-Pune Expressway. Thus for over 80 years, ACC has not only been synonymous with cement, it has also established its reputation as a pioneer organisation that consistently sets new benchmarks in research and innovative product development,” said ACC.



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