Mirum India wins the social media mandate for Ford India
The account was won after a multi-agency pitch held in Delhi
Published - Jan 16, 2019 2:54 PM Updated: Jan 16, 2019 2:54 PM
Mirum India has been appointed as the social media Agency on Record for Ford India, highly placed sources have confirmed to exchange4media Group. The account was won after a multi-agency pitch held in Delhi.
Ford's account was previously handled by Genesis BCW (earlier called Genesis Burson-Marsteller). Ford India is a digital-first brand. Their digital investment is roughly 25-26 per cent of their total marketing spends, and it is almost double of the industry average.
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