Mirum India wins the social media mandate for Ford India
The account was won after a multi-agency pitch held in Delhi
Mirum India has been appointed as the social media Agency on Record for Ford India, highly placed sources have confirmed to exchange4media Group. The account was won after a multi-agency pitch held in Delhi.
Ford's account was previously handled by Genesis BCW (earlier called Genesis Burson-Marsteller). Ford India is a digital-first brand. Their digital investment is roughly 25-26 per cent of their total marketing spends, and it is almost double of the industry average.
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