Mirum India wins the social media mandate for Ford India

The account was won after a multi-agency pitch held in Delhi

by Neeta Nair
Published - Jan 16, 2019 2:54 PM Updated: Jan 16, 2019 2:54 PM
MirumFord

Mirum India has been appointed as the social media Agency on Record for Ford India, highly placed sources have confirmed to exchange4media Group. The account was won after a multi-agency pitch held in Delhi. 

Ford's account was previously handled by Genesis BCW (earlier called Genesis Burson-Marsteller). Ford India is a digital-first brand. Their digital investment is roughly 25-26 per cent of their total marketing spends, and it is almost double of the industry average.

 

For more updates, subscribe to our WhatsApp Channel - http://bit.ly/e4mWhatsApp

For more updates, subscribe to our Newsletter - http://bit.ly/2Qu7OIs

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.