Makani acquires the integrated mandate for Traworld Luggage

The agency’s digital wing will be handling the entire digital mandate

e4m by exchange4media Staff
Published: Dec 4, 2018 2:08 PM  | 2 min read

Makani bags the integrated mandate for Traworld, the premium luggage brand from the house of High Spirit Commercial Ventures. Having recently launched the ‘World is Your Ramp’ campaign, the agency will be handling the brand’s ATL, BTL, brand collateral’s among other creative duties. The agency’s digital wing will be handling the entire digital mandate. Bollywood actor Sonam Kapoor Ahuja has been featured as the face of the brand.

Speaking on the association, Sameer Makani, Director, Makani Creative said, “Fashion and travel is an imperative aspect of most people lives and to travel fashionably has become a norm. The idea was to break the clutter of the luggage industry and position the brand as high fashion travel gear. Sonam Kapoor as the brand’s ambassador personifies the brand perfectly”.

Commenting on the win, Tushar Jain, Founder, and Managing Director, High Spirit Commercial Ventures said, "Traworld is a premium luggage brand for the modern globetrotter. We aim to meet all their requirements innovatively and stylishly. “The World is Your Ramp” campaign aptly positions the brand as fashionable and aspirational. The campaign aims at introducing the brand to a premium and fashion savvy target audience. Makani as an agency has done a great job in positioning our brand and elevating it to another level”.

Traworld is the latest addition to Makani’s pool of clients, which includes brands like Nilkamal, Panasonic TV & Smart Phones, Mahindra Logistics, Tata Motors, @home, Pepe, Lavie, Metro Shoes, Mochi, Siyarams, Vishal Sarees, Neeru’s, DCTEX , Killer Jeans, Dixcy Scott, Image Eyewear, Idee Eyewear, JBL and Epic Channel to name a few. A fully integrated advertising agency, Makani Creatives has team strength of over 100 talented individuals.

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