Edelman India appointed by Airbus as strategic communications partner for India

Edelman India will focus on reaffirming Airbus’ position as a leading contributor of the aerospace sector in the country, through multi-layered storytelling and comprehensive stakeholder outreach

exchange4media Staff 1 week ago

AirbusEdelmanIndia

Airbus Group India Pvt. Ltd. has appointed Edelman India to manage strategic communications and media relations for its businesses in India. Edelman India will develop a strategy-and implementation-roadmap to drive high-level media and stakeholder outreach for Airbus’ activities across its commercial aircraft, helicopters and defence and space businesses.

Edelman India will focus on reaffirming Airbus’ position as a leading contributor to the aerospace sector in the country, through multi-layered storytelling and comprehensive stakeholder outreach. Airbus has been present in India for more than three decades. The company’s technology and expertise have catalysed the growth of the regional civil aviation sector and supported the modernisation of military forces, in the country.

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1702 Digital retains the digital mandate for HarperCollins India

The marketing agency will continue to handle the publishing house’s digital strategy and social media mandate

exchange4media Staff 2 days ago

HCI1702

1702 Digital has been roped in by Harper Collins India for a second successive year to handle the digital agency mandate of Harper Collins India for 2019. The publishing house has printed and published the works of numerous award-winning authors such as Vijay Seshadri, Vinay Dabholkar, S Hussain Zaidi, Ashok Srinivasan, Mihir Srivastava, and former RBI Governor Raghuram Rajan. They can also be credited for enabling numerous bestselling books like ‘A feast of roses,’ ‘Battle for Bittora,’ ‘Attitude is Everything,’ ‘Fault Lines’ to see the light of the day. The publishing house is focused on their aim to promote Indian authors who have a story to tell.

Aanchal Arora Ceo of 1702 said that “after getting them on board in 2018, we are at a stage where we can strengthen our relationship with the book publishing house. We’re proud to have taken their social media engagement to the next level! For the record, we took their organic video views on social media from a cumulative of 5 views, all the way up to 19000 views. These views are all organic. We’re thrilled to have played our part in their journey to make young India read. We’re delighted to join them again on their journey this year”.

Only the most impactful and original stories are published after meticulous quality checks. During this journey, the agency presented each of Harper Collin’s books to the audience through interactive posts on social media. While it was no secret that a large part of the audience comprised of avid readers, 1702 built intrigue around new releases by showcasing book summaries and conversation led posts. From getting authors to speak about what went into writing the book to promote multi-city events for book launches, the agency made sure that the crowd was anticipating a new book release. The resulting picture was increased orders.

While Harper Collins is a renowned publishing house worldwide, it was only about a year ago that their India division approached 1702 Digital to establish a strong presence on social media. The aim and target of 1702 were to make conversations with the audience and convince them to put their trusted Harper Collins for their daily reads. But the steady growth in followers for their Facebook page was a testament to how the agency managed to engage their fans on social. 1702 successfully navigated a tricky January and February of 2018 where the fan engagement was low.

March was a breakthrough month for both Harper Collins and 1702 Digital! The number of likes on the HarperCollins Facebook page saw an incredible surge from 253 in February to 1491 in March, a massive rise of 489%. April 2018 saw the Facebook page breach the 2000 likes mark. There has since been a perpetual rise in the follower count. The page impressions throughout the year averaged around 153,000 per month and reached a similar number of people with our Facebook posts. But one particular statistic that delighted us was that we engaged more than 7300 people every month, after a period of relative quiet early on in the year.

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Mirum India wins the social media mandate for Ford India

The account was won after a multi-agency pitch held in Delhi

Neeta Nair 4 days ago

MirumFord

Mirum India has been appointed as the social media Agency on Record for Ford India, highly placed sources have confirmed to exchange4media Group. The account was won after a multi-agency pitch held in Delhi. 

Ford's account was previously handled by Genesis BCW (earlier called Genesis Burson-Marsteller). Ford India is a digital-first brand. Their digital investment is roughly 25-26 per cent of their total marketing spends, and it is almost double of the industry average.

 

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Team Pumpkin appointed as the PR agency for The Souled Store

They will be managing the brand image, media duties, offline activation and influencer marketing of the brand

exchange4media Staff 6 days ago

TheSouledStoreTeamPumpkin

Team Pumpkin, a 360-degrees brand solution, and public relations agency has been appointed the PR mandate of The Souled Store. They will be managing the brand image, media duties, offline activation and influencer marketing of the brand. The Souled Store is a one-stop pop culture merchandise brand of officially licensed products for fans. Some of their partners include global entities such as Warner Bros, Disney, WWE. They are also associated with Indian youth icons and influencers such as —stand-up comedians, indie music artists, music festivals and franchises from the Indian Premier League and Pro Kabaddi League.

Recently, they have raised $3 million in a fresh round of funding led by RP-SG Ventures backed by the RP-Sanjiv Goenka Group.

Speaking on the partnership, Vedang Patel, Co-founder & Director, The Souled Store shares, “We are delighted to have Team Pumpkin onboard. Their dynamic and creative minds will help us translate our vision into reality. We are confident that this partnership will strengthen our marketing communications and thought leadership in the digital world.”

Commenting on the mandate, Swati Nathani, Co-founder & CBO, Team Pumpkin adds, “We are delighted to have been given the opportunity to handle the brand communication of The Souled Store. At Team Pumpkin, storytelling is at the core of everything we do, and The Souled Store is a brand that has stories as unique and diverse as their products and services. We look forward to collaborating to drive further the brand awareness through impactful and creative campaigns.”

Team Pumpkin is a 360-degree marketing communication company providing end-to-end support to their vast array of clients which includes Big Bazaar, Axis Bank, Coca-Cola, Vision Express, Nilkamal, Pizza Hut, ITC and Amul Sporto amongst others.

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hummel India appoints Moksha Creative Services as its creative agency

Moksha Creative Services will craft the sports fashion brand's presence in the Indian market

exchange4media Staff 02-January-2019

hummelMokshaCreativeServices

hummel India, a Denmark headquartered, multinational sports fashion company has appointed Moksha Creative Services to craft their presence into the Indian market.

Soumava Naskar, Director, hummel India, commented about the partnership saying, “The Indian market is brimming with potential and the right attitude to embrace true global trends in sports fashion; which is why we have selected Moksha Creative Services as they can help us attain and retain an audience of undying fans, considering the brilliant creativity they have put to display over the years.”

Speaking on the association, Serge Gianchandani, CEO of Moksha Creative Services commented, “With hummel, we have an opportunity to enhance advertising by generating interesting and unique content to engage with majority of hummel’s sportingly fashionable target group.”

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WATConsult wins digital mandate for Columbia Pacific Communities

The mandate includes digital media marketing, social listening & ORM, digital content creation and SEO services

exchange4media Staff 02-January-2019

CPCWatConsult

WATConsult, the digital and social media agency from Dentsu Aegis Network, has won the 360-degree digital media mandate of Columbia Pacific Communities - a part of Seattle-based Columbia Pacific group, one of the foremost developers of senior living communities in the United States and South East Asia.

The mandate includes digital media marketing, social listening & ORM, digital content creation and SEO services. In addition to this, the agency will also be designing & developing the brand’s website. The account will be handled by the agency’s Bengaluru team.

Rajiv Dingra, Founder and CEO, WATConsult said, “It is our pleasure to partner with Columbia Pacific communities, one of the pioneers to popularize the senior living concept in India. With their recent acquisitions in the Asian market, the brand is set to significantly expand its senior housing portfolio over the next few years in the major parts of the continent. Well, this is a great opportunity for us to align our expertise with the brand to leverage their digital journey in the best possible way.”

Speaking on the development, Mohit Nirula, CEO, Columbia Pacific Communities said, “Columbia Pacific Communities is made up of people drawn to the mission of serving and fulfilling the needs and desires of our senior population. We represent four decades of international expertise in designing and building Communities and serving and fulfilling the changing and evolving requirements of our residents - a promise to be partners for life to those who repose their trust in us and give us the privilege to serve them.”

Adding further, he said, “While selecting a digital agency to partner us on our journey, we had three criteria - clutter breaking work, ability to address two generations - the children and the parents as well as a proven track record of success. WATConsult, with global accolades such as the Grand Prix in their kitty and cutting-edge campaigns for a cross-section of brands, was the perfect fit and we are delighted to appoint them as our ‘Agency on Record’ for Digital Marketing.”

Committed to reimagining senior living in India and create next practices that exceed these changing expectations, Columbia Pacific Communities is India’s largest and most experienced senior living community operator. It has close to 1600 residential units under management in 5 cities and 9 locations across south India. The brand leverages their experience from across the world to bring the best thinking and innovations across gourmet dining, health care, space design, and social activities to create thoughtfully designed, thriving communities.

WATConsult is one of the leading and most awarded full-service digital agencies headquartered in Mumbai with branches in Delhi and Bangalore. Since its inception in 2007, the agency has handled digital and social media mandates for more than 200 clients including Godrej, Himalaya, Tata Motors, ITC, SBI Life Insurance, Jockey and many more.

The agency has always been in talks for winning awards nationally and internationally. It has won more than 200 awards including a GRAND PRIX at Prague International Advertising Festival, 2 bronze in London International Awards, 1 Bronze in Lisbon International Awards, 2 Golds in Epica Awards Amsterdam and more. It is the only Indian Digital Agency to have made its way to Cannes Lions 2018.

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Enormous Brands wins the creative mandate for Reliance Health Insurance

Enormous will create Reliance Health Insurance’s new brand narrative and handle its subsequent launch in December 2018

exchange4media Staff 27-December-2018

RelianceEnormous

Enormous Brands has won Reliance Health Insurance’s the mandate. The agency bagged the business post a multi-agency pitch and will handle it from its Mumbai office. Reliance Health Insurance is a new entrant in the insurance category and offers affordable family medical insurance plans across a wide range of options. Enormous will create Reliance Health Insurance’s new brand narrative and handle its subsequent launch in December 2018.

Speaking about the partnership with Enormous, Ravi Vishwanath, Chief Executive Officer, Reliance Health Insurance said, “We are working towards a better way to do health insurance and we needed a partner who shared our values. Enormous do share our values and we look forward to an exciting partnership.”

Adding to this, Ashish Khazanchi, Managing Partner at Enormous Brands said, “Reliance is changing the basic framework of the health insurance business with their genuinely innovative products. It is very important to capture this disruption in the ensuing brand communication and strategic framework. I believe that we understand the business and the emotion behind it well, and I look forward to beginning this journey of innovative work for Reliance Health Insurance.”

A new launch campaign for the brand is already underway and will be seen across several mediums including television, print, digital and outdoor.

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iProspect India wins digital media mandate for GoAir

The agency will handle GoAir's entire digital media duties including SEO, SMO, and analytics

exchange4media Staff 20-December-2018

iProspectGoAir

iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital media duties for the low-cost international carrier, GoAir. As part of the mandate, the agency will service the account from its Mumbai office and will handle their entire digital media duties including SEO, SMO, and analytics. The account was won following a pitch.

Commenting on the win, Rubeena Singh, CEO, iProspect India said, “This win is a matter of pride for us. GoAir is one of the finest airlines in India and is going global. We hope iProspect’s experience in driving Business Performance for clients will help the brand strengthen its position of ‘The Smart People’s Airline’ and grow their business further.” Cor Vrieswijk, CEO, GoAir said, “We are happy to be associated with iProspect. We understand our consumers well and now with in-depth digital insights from iProspect we will be able to further enhance our relationship with customers and drive the business objectives upwards.”

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Kurl-on awards creative mandate to FCB Ulka

The mandate was won following a multi-agency pitch

exchange4media Staff 11-December-2018

KurlonFCBUlka

FCB Ulka has partnered with Kurl- on for their creative mandate. FCB Ulka will service the iconic brand from the Bangalore office. FCB Ulka was awarded the mandate following a multi-agency pitch. Kurl-on is India's leading brand of mattresses, furniture and furnishing products in India. The company was founded in 1962 by Ramesh Pai. With state-of-the-art technology, Kurl-on endeavors to improve standards in the Indian mattress and furniture industry besides being in tune with the changing needs of the Indian consumer. The brand is available across India through 7000+ multi-brand outlets, 920+ franchise outlets, and 35 exclusive brand outlets across the country today.

The company manufactures mattresses in 126 different configurations. Pan-India, they have partnered with a network comprising more than 10,000+ dealers, 72 branch & stock points and 10 strategically located manufacturing facilities across Karnataka, Orissa, Madhya Pradesh, Uttaranchal and Gujarat. The company was formerly known as Karnataka Consumer Products Limited and changed its name to Kurl-on Limited in 1995.

Speaking on the occasion, Ashutosh Vaidya, CMO, Kurlon, said, “Kurlon is a brand undergoing an immense transformation from being known as India’s largest selling mattress brand to becoming a leader in cutting edge technologically driven home comfort products. We wanted an agency that could understand this vision and work with us through the journey of achieving collaborative success. We met many agencies through a pitch process, but FCB Ulka stood out in their ability to translate our market ambitions with a clear strategy, differentiated creativity and a unique understanding of the digital ecosystem. We are confident of this partnership and look forward to meeting milestones together”

Commenting on the win, Theresa Ronnie, Vice President, FCB Ulka- Bangalore said, Kurl-on is a great brand with an impressive presence in the Indian market. They wanted an agency partner who understood their business aspirations. We, in turn, were very impressed with their ability to understand and seek the differentiation that good creativity brings to brand growth. We are encouraged by the quality of the partnership thus far and hope to build a new chapter for Brand Kurl-on together”

Adding to this, Romit Nair, Creative Head, FCB Ulka- Bangalore, said, ‘’I believe this is the start of something big and beautiful. We are really excited to partner Kurl-on on the next phase of their journey and hope to create a strong relationship that leads to some beautiful work.

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DViO Digital awarded creative and social mandate for Gaana

The agency will be involved in user engagement, retention, acquisition and content discovery at its core

exchange4media Staff 06-December-2018

DViOGaana

Gaana, one of India's leading music streaming platforms has aligned themselves with DViO Digital, one of India’s largest integrated marketing companies, for the third year in a row. The account was won following a multi-agency pitch and DViO Digital came out the winner again.

The agency will be involved in user engagement, retention, acquisition and content discovery at its core. Additionally, DViO Digital will also be conducting large scale digital-first activations and engagement programs for brand loyalty with a focus on artists, occasions and new releases. Strengthening Gaana’s market share in North and West India, along with growth in the South is one of the focal points for the next few months.

Speaking on the account win, CEO & Founder of DViO Digital, Sowmya Iyer said, “DViO is continually associated with the leading brands in the industry such as the ‘Star’ entertainment group, Universal Music and Gaana.com and we are excited to strengthen and consolidate our position in the entertainment industry with our continued alliance with Gaana”

Manish Shrivastava, Vice President of Gaana commented on the alliance with DViO Digital, saying "We are pleased to keep DViO Digital on board for our creative and social duties. Their work for Gaana over the past three years has been par excellence and we can't wait to see what our renewed partnership bring us"

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Storia Foods awards integrated communications mandate to Publicis Beehive

The agency will manage the entire communication mandate including advertising, brand activation, digital and media

exchange4media Staff 06-December-2018

PublicisStoria

Storia Foods & Beverages, a budding entrepreneurial venture in the natural foods space, has set its sight on establishing a firm grip in the Indian food market with its multiple offerings. To give flight to its much-coveted dream, the company has roped in Publicis Beehive to manage its entire communications mandate.

The agency was shortlisted after a multi-agency pitch and will manage the entire communication mandate including advertising, brand activation, digital and media. The agency was chosen for articulating a sharp and forward-looking communication plan that seeks to establish Storia Foods as the go-to brand for its multiple natural offerings.

A relatively new entrant in the natural foods arena, what makes Storia Foods a brand to watch out for is its commitment to creating products that are natural, full of goodness and promote a healthy lifestyle. It is driven by the philosophy that food is much more than a means to sustain life; it is a means of sharing, caring and bringing people together. Storia finds its roots in celebrating these moments of togetherness and turning moments into bonds of a lifetime.

Vishal Shah – Founder & Managing Partner, Storia Foods & Beverages

Sharing his viewpoint on his plans for the Indian market and also on appointing Publicis Beehive as its communications partner, Vishal Shah – Founder & Managing Partner, Storia Foods & Beverages said: “It is important that we have a deep understanding of our consumers, how we want our consumers to perceive us and what feeling we want to leave them with. Today’s society is moving rapidly and brands have a small window to interact with their consumers and create an impact through their products and communication. It was thus important for Storia to invest in a partner who could communicate these brand values and create a feeling of belonging for our consumers and Publicis Beehive fit the bill seamlessly. They understand our brand vision and culture and there is immense trust that they will nurture our brand as well as we do.”

Paritosh Srivastava, COO – Publicis Beehive

Expressing a similar sentiment, Paritosh Srivastava, COO – Publicis Beehive said: “Partnering an upcoming and entrepreneurial brand like Storia Foods & Beverages presents both an opportunity as well as a challenge. Opportunity lies in leveraging our integrated strength to put our best foot forward in terms of creative, media, digital and activation. The challenge is the trust and responsibility entrusted by Vishal and team upon us to make Storia a success in a tough environment. It’s a great product and we hope that together we will create memorable communication that will result in disproportionate trials and awareness.”

As a new-age brand, Storia lays great emphasis on making products that are healthy and natural. There are absolutely no artificial colours or artificial flavours added. Instead, all products are made in a way to keep them as close to their natural state as possible, while also ensuring that there is a minimum loss of nutrients in the process. What consumers end up with is a healthy, natural and wholesome product that they are better together with.

The agency is currently working on the first communication message which will be rolled out shortly.

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