Dentsu Webchutney wins digital mandate for Big FM

The account will be handled from the agency's Mumbai office

exchange4media News Service 16-October-2018

WebchutneyBigFM

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has attained the digital duties for BIG FM. The account will operate out of the agency’s Mumbai office.

Speaking on the partnership, Manoj Lalwani, Marketing Head, BIG FM commented, “Radio by its very nature is quite similar to digital. Both allow for interaction and a dialogue with people so going whole hog with digital is a natural extension of our brand strategy. Dentsu Webchutney is known for its out of the box thinking and we believe that their digital expertise and their understanding of platforms and culture will really do wonders for Big FM.”

Harsh Shah, Vice President, Dentsu Webchutney added, “Big FM, with its wide network, is a content gold mine. When it comes to digital, nothing works better than content that is compelling, memorable and social. We’re very excited to see how such diverse content from Big FM can be put into play. We have some very interesting ideas lined up and can’t wait to put them into motion.”

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A&O Realty appoints Fruitbowl Digital as its AOR

The 360-degree directive will include site branding, creative and media strategy, social media, SEO, ORM, mobile and content marketing, and search engine marketing (SEM) across digital platforms

exchange4media Staff 12 hours ago

Fruitbowldigital

A&O Realty, one of Mumbai's leading real estate developers, that aims to redefine urban lifestyle and living, has entrusted its mandate to Fruitbowl Digital after a competitive multi-agency pitch.

The 360-degree directive will include site branding, creative and media strategy, social media, SEO, ORM, mobile and content marketing, and search engine marketing (SEM) across digital platforms, for existing and upcoming projects across Mumbai, including f.Residences Ghatkopar, f.Residences Malad, Bellevue, Palazzio, Excellenté and Eminenté.

Commenting on the association, Rahul Patel, Director, A&O Realty said, “When they came to us, they brought some ideas that we had never even thought of, and the confidence to execute the ones that we already had in mind. Their fresh perspective towards what real estate communication can be, is definitely helping us stand out in an industry where the competition is never sparse.”

He added, “We want to have conversations beyond elevation, carpet size, and cost per square foot. We want future home-owners to see, imagine, and live the experiences that the brand promises and delivers time and again,” says, Dedeepya Reddy, Co-Founder, Fruitbowl Digital. “The average Indian homebuyer has evolved. In our current world of communication clutter, you can’t sell to them; you have to grab their attention. In the time that you read this article, at least 2 more real estate ads will have found a space in Mumbai. Our city is plastered with them but how many do you really remember?”

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Little Monk Digital wins digital mandate for Saaho

The agency would be responsible for developing the creative & social media strategy and undertaking the execution for all of Saaho’s initiatives online

exchange4media Staff 14 hours ago

LittleMonkCommunications

After a series of high-level multi-agency pitches, UV Creations has chosen Mumbai based social media agency, Little Monk Digital to handle the digital mandate of their upcoming magnum opus, Saaho. The agency which has experience in handling illustrious lists of clients in Bollywood including the likes of Vidya Balan, Boman Irani, Kangana Ranaut, Emraan Hashmi, Huma Qureshi, Junglee Pictures, Sony Pictures Networks, and many others are steadily marching ahead in becoming the most sought-after digital marketing firms in the country.

Commenting on the latest development, Vaishnav Thaalla, Head of Marketing, UV Creations said, ”We wanted only the best in the industry to work on Saaho which we've maintained from the beginning. For Saaho's digital we interviewed close to 15 top agencies from the country and after grilling, multi-agency pitches choose Little Monk. What we liked about them were their zeal and enthusiasm and their ideas were mind-boggling. Which is, in our opinion, executed well, can be a game-changer in terms of campaigns done for movies in India."

Speaking on the mandate win, Bishal Paul, CEO of Little Monk Digital said, "After the Baahubali franchise, Saaho is going to be Prabhas's first film. It is not only going to have a humongous release across more than 7000 screens, the largest ever of any Indian film. But has tremendous expectations from both trade as well as audiences. That makes our work very challenging as we as an agency don't believe in running a traditional campaign. My team is working around the clock to strategise a campaign which is unique and different in all aspects".

He further added, "We have a great responsibility on our shoulders, but I'm confident that my team will be able to deliver. We'll mount a campaign which will complement the grandness of the film and promise to surpass all expectations. For now, I can just say that it would be a campaign that everyone will look up to and will generate tremendous buzz."

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Oriflame India awards Social Media Marketing mandate to VMLY&R India

VMLY&R will be in charge of building a strategic approach for Oriflame India through social media channels

exchange4media Staff 25-October-2018

OriflameVMLYR

VMLY&R India, a full-service digital marketing agency of WPP Group, has won the digital mandate for Oriflame India following a multi-agency pitch. The agency has been entrusted with the task of providing strategic, content and creative inputs across various platforms within the social and digital ecosystem.

VMLY&R will be in charge of building a strategic approach for Oriflame India through social media channels. It will also look into strategic planning, social media strategy, content creation for digital mediums, ORM, media planning and buying and working with influencers.

VMLY&R will also be handling various product launches on digital for the brand in categories including skincare, wellness and more.

Commenting on the partnership, Naveen Anand, Senior Director, Regional Marketing for South Asia, Oriflame said “Social media is a very important part of Oriflame’s strategy to continuously engage with the consultants as well as end consumers. We are happy to have VMLY&R on board with their understanding of our business, brand and community.”

Oriflame’s vision is to become the #1 Beauty Company Selling Direct. The most important objective for social media is to build continuous engagement with the online community which consists of Oriflame’s consultants as well as the end consumers.

Commenting on the association Amandeep Singh Kochar, Business Head, New Delhi, VMLY&R India, said, “Oriflame is an iconic brand and has established itself in a great way in the Indian market. Digital has a very big role to play in its marketing and communication strategy and we are excited to be associated with the brand.”

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Columbus India wins search duties of HDFC Life Insurance

Part of the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid & Earned) for HDFC Life Insurance

exchange4media Staff 25-October-2018

hdfc life

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the search agency for HDFC Life Insurance, one of India’s leading Private Life Insurance companies. The account was won following a multi-agency pitch and will be handled out of the agency’s Mumbai office.

As part of the new mandate, the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid & Earned) for HDFC Life Insurance.

Commenting on the win, Vishal Subharwal, EVP – eCommerce & Digital Marketing, HDFC Life Insurance said, “We are happy to partner with Columbus for both our SEO and SEM accounts. We look forward to working with their team of experts to fortify our market-leading position and help grow our revenues at the optimal cost in a highly competitive, online marketplace.”

Nitin Sabharwal, Chief Business Officer, Columbus India added, “We are extremely happy to have HDFC life as our client enabling us to deploy our proprietary data-driven tech solutions for managing user engagement across search engine platforms. We look forward to helping HDFC Life insurance get maximum return on advertising spends.”

Anurag Gupta, CEO –Columbus India said, “It’s an absolute privilege to have won the SEM & SEO directive for a leading brand like HDFC Life Insurance. With this engagement, we will try to ensure that HDFC Life gets the best of Columbus India’s digital solutions and expertise, enabling them to increase their customer base and stay ahead of the competition.”

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Foxymoron wins digital mandate of The Hershey Company

The mandate entails strengthening the brand’s digital presence by building a distinct online personality and highlighting product offerings

exchange4media News Service 18-October-2018

FoxymoronHershey

The Hershey Company has awarded the digital mandates of eight brands including Hershey’s Syrups, Hershey’s Milkshake, Hershey’s Spreads, Hershey’s Milk Booster, Sofit, Jolly Rancher, Brookside and Kisses to leading digital marketing solutions agency FoxyMoron. The account was won following a multi-agency pitch.

The mandate entails strengthening the brand’s digital presence by building a distinct online personality and highlighting product offerings. FoxyMoron will be involved in the strategy, content creation and design across all social media platforms, as well as website maintenance and search engine optimization. The agency is already working towards building affinity via brand advocacy on digital with a collaborative strategy focusing around topical and interactive content.

Commenting on this win, Pratik Gupta, Co-founder, FoxyMoron said, “This is most definitely a 'sweet' win for us! To have the opportunity to be the one-stop digital agency for the entire group calls for a huge celebration. Each brand in the portfolio has a different challenge and each of them are at a varied stage in their digital lifecycle. Our team has already begun working on a range of things, including content creation, digital collaborations as well as amplifying the brand’s resonance with the consumer. The biggest proof of the pudding lies in the recent launch of Kisses; which has accounted for the most amount of our work and output on the brand. Looking forward to making many more 'sweet' memories with the group.”

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Indiabulls Group awards social media mandate to Social Kinnect

The agency will be responsible for driving and delivering the overall social media requirements of the group

exchange4media News Service 17-October-2018

SocialKinnect

Social Kinnect, India's foremost independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL), Indiabulls Ventures (IVL), Indiabulls LED (IB LED), Indiabulls Real Estate (IBREL), and Indiabulls Pharmaceutical, Indiabulls Personal Loans, Indiabulls Asset Management Company (AMC), and Indiabulls Foundation.

Previously, Social Kinnect handled the mandate of Indiabulls Home Loans. Their result-driven media strategies and creative approach for the brand's growth on digital, was the decisive factor for them winning the mandate for the entire Indiabulls Group. The agency will be responsible for driving and delivering the overall social media requirements of the group. The mandate includes creative strategy and execution, social media management, performance creative development, website development as well as influencer marketing.

Established in 1999, Indiabulls Group today has a net worth of over ₹ 22,608 crores and their market capitalization stands at over ₹ 75,838 crores. The group has a strong presence in the financial services, real estate, pharmaceuticals and LED sectors. It's three main independently listed companies - Indiabulls Housing Finance Limited (IBHFL) ranked 13th largest Consumer Financial Services Company globally, Indiabulls Real Estate Limited (IBREL) is the 3rd largest real estate company by net worth and assets, and Indiabulls Ventures Limited (IBVL) has been rated BQ1 by CRISIL - highest for any brokerage in India.

Commenting on the account win, Rohan Mehta - CEO, Social Kinnect said, “It has been a pleasure working with the Indiabulls team for over two years now. It's great to see our relationship with them grow this way. Indiabulls is a challenger company that is evolving at a very fast pace, and we are excited for our onward journey of shaping the way the group will be perceived in the digital spectrum. Our endeavours will always be to ensure that we are pushing the boundaries on digital to drive great brand sentiment and devise effective digital strategies that make a business impact.”

Ankit Banga (AGM – Digital Marketing, Indiabulls Group) says ‘Consolidating our communication approach & strategy across Social Media allows us to showcase the entire gamut of our offerings, whilst maintaining a common narrative for the entire Indiabulls Group. In a little more two years, Social Kinnect has been a great partner for the Group’s flagship company Indiabulls Housing. Their diligence and support have been considerable in this time, and a deciding factor in this renewed association. We look forward to taking giant strides along with them as we synergise the Group’s efforts across social media.”

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Starcom wins Ola's media duties, account size over Rs 200 crore

Starcom India has been awarded the media duties of Ola, one of the world’s largest ride-sharing companies. Starcom will oversee the account's media planning and buying across both traditional and digital media. The business was won in a closely contested pitch, with various leading agencies in the fray.

Naziya Alvi Rahman 06-March-2018

Starcom India has been awarded the media duties of Ola, one of the world’s largest ride-sharing companies. Starcom will oversee the account's media planning and buying across both traditional and digital media. The business was won in a closely contested pitch, with various leading agencies in the fray.

As per sources, the account size is worth Rs 200 crore and the account has moved from Group M's Motivator. The mandate is for India, as well as for upcoming international markets that Ola will operate in.


When contacted for confirmation, Deepak Sharma, Managing Director, Starcom North says, “Ola was impressed with our strategic planning skills, led by the Human Experience (HX) approach, as also with our strong data and analytics-led capabilities. They are on an incredibly exciting journey and we look forward to being a part of their growth and expansion plans.”
Mudit Shekhawat, Sr. Director, Marketing at Ola said, “We are excited to partner with Starcom. Their teams were able to demonstrate strong insights on the category and brought in fresh ideas and thinking on the brand. Their expertise in integrated communications strategies and smart execution will help in further consolidating our leadership in this industry. We are excited to work with them.”

Associate Editor, exchange4media, Mumbai As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

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Adlabs Imagica rolls out extensive 360 mktg campaign

The campaign includes a strong media mix of print, radio, digital, OOH, television and cinema & a clear role has been given to each media vehicle

exchange4media News Service 07-May-2013

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Keeping its core target audience in mind, Adlabs Imagica has launched a 360 degree marketing campaign, taking customer engagement to an all new level. With a strong media mix, including print, radio, digital, OOH, television and cinema, the campaign has been divided into the pre-launch, launch and sustenance phase to keep the momentum on-going. A clear role has been given to each media vehicle and various innovations have been implemented across media from time to time.

Driving social conversations and education about a true international standard theme park is critical for the launch period. With an aim of building the recall for the trails of the park, the campaign revolved around good use of digital media in the form of social and innovative display & Search during the pre-launch phase to create hype and build up around Imagica. A co-branded contest with The Times of India Group across print and radio was initiated that offered an exclusive sneak peek preview at Imagica coined as ‘First of the Imagicans’. Additionally a unique web and mobile app was created for the visitors, ‘Imagicate your World’. This application allowed customers to create photos with captions using park characters in the frame. Going forward, the mobile app will further play the role of driving social loyalty, social share and e-commerce.

The launch phase consisted of extensive print advertising campaign with close to 100 high impact and innovative print advertisement inserts spread over six weeks across Maharashtra, Gujarat and Delhi NCR. To add to this, the OOH campaign was spread over 500 sites across Mumbai, Pune and the Mumbai-Pune Expressway. A judicious mix of high impact hoardings for a short burst and bus shelters & pole kiosks to drive a 45-day long sustenance campaign was executed. Followed by this, television and cinema advertising campaigns will break with cinema catering to Maharashtra, Gujarat and Delhi NCR with a good mix of multiplexes and key single screen cinemas, the month-long television campaign will communicate to audiences pan India through a right channel mix across genres like GEC, music, kids, English movies and news.

Amidst the mainstream ATL mediums, a strong viral campaign is also running on digital and radio to drive intrigue, awareness and constant recall amongst consumers. The viral campaign is around two key characters of the Park – an Astronaut and a Dinosaur. A strong plot has been created around these characters, which will generate curiosity and interest amongst consumers and driving them to the social media handle.

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Airtel moves creative business to JWT

Putting all speculations to rest, Airtel has moved its creative business to JWT India. Senior sources close to the development have confirmed the news to exchange4media. With this, Airtel has ended its 15-year relationship with Rediffusion Y&R. The Airtel account has been pegged at Rs 400 crore.

Pallavi Goorha Kashyup 10-August-2010

Airtel moves creative business to JWT

Putting all speculations to rest, Airtel has moved its creative business to JWT India. Senior sources close to the development have confirmed the news to exchange4media. With this, Airtel has ended its 15-year relationship with Rediffusion Y&R. The Airtel account has been pegged at Rs 400 crore.

It may be recalled that Bharti Airtel had awarded the creative duties of its DTH venture, Airtel Digital TV, to JWT in 2008.

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Reliance Communications splits Rs 400-cr media biz between MEC and OMD

In the wake of a multi-agency pitch, Reliance Communications has moved its media mandate to OMD and MEC. The wireless data and DTH part of the business has been awarded to OMD, while the wireless part, which includes voice and 3G, has been assigned to MEC. The incumbent on the business is Mudra Max. The total business is pegged at upwards of Rs 400 crore. Sanjay Behl, CEO, Reliance Big TV and Group Head - Brand & Marketing, Reliance Communications, has confirmed the development to exchange4media.

Noor Fathima Warsia 03-August-2010

Reliance Communications splits Rs 400-cr media biz between MEC and OMD

In the wake of a multi-agency pitch, Reliance Communications has moved its media mandate to OMD and MEC. The wireless data and DTH part of the business has been awarded to OMD, while the wireless part, which includes voice and 3G, has been assigned to MEC. The incumbent on the business is Mudra Max. The total business is pegged at upwards of Rs 400 crore.

The other agency in the fray besides the incumbent was MediaCom.

Confirming the development to exchange4media, Sanjay Behl, CEO, Reliance Big TV and Group Head - Brand & Marketing, Reliance Communications, said, “We have crafted a new vision for our brands, and we were looking for media partners that would enable us to achieve the vision, and hence this change.”

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