ZenithOptimedia bags media mandate for McCain Foods

ZenithOptimedia has won the media duties of McCain Foods India Pvt Ltd following a multi-agency pitch. According to industry sources close to the development, the account size was in the region of Rs 10-15 crore. Meanwhile, Leo Burnett has been assigned the creative duties of McCain Foods.

e4m by exchange4media Staff
Updated: May 24, 2010 8:19 AM
ZenithOptimedia bags media mandate for McCain Foods

ZenithOptimedia has won the media duties of McCain Foods India Pvt Ltd following a multi-agency pitch. According to industry sources close to the development, the account size was in the region of Rs 10-15 crore. Meanwhile, Leo Burnett has been assigned the creative duties of McCain Foods.

The 360 degree campaign is expected to break some time in the second half of this year.

McCain Foods offers a wide variety of products such as Aloo Tikki, Tandoori Veggie Nuggets and Veggie Burgers, besides popular international products such as French Fries, Smiles, Savoury Potato Wedges, and Hashbrowns.

Also read:

Leo Burnett wins McCain Foods biz

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.