SAIL's 360 degree advertising account for FPO up for grabs

The Steel Authority of India (SAIL) has invited proposals from advertising agencies under the ‘two-bid’ system to manage and undertake the campaign for its Further Public Offer (FPO). The FPO is for the domestic market while the company wants to advertise offer for sale of its shares held by the Government of India.

by Preeti Hoon
Published - Dec 22, 2010 7:33 AM Updated: Dec 22, 2010 7:33 AM
SAIL's 360 degree advertising account for FPO up for grabs

The Steel Authority of India (SAIL) has invited proposals from advertising agencies under the ‘two-bid’ system to manage and undertake the campaign for its Further Public Offer (FPO).

The FPO is for the domestic market while the company wants to advertise offer for sale of its shares held by the Government of India.

One of the key responsibilities of the chosen agencies would be to develop and release a corporate/ issue campaign plan for multimedia advertising, which will include print, electronic and other media.

The company is also looking for Below the Line (BTL) agencies to execute various promotional activities for and around this offer.

 

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