Accurate and reliable Readership Measurement Matrices need of the hour
Will haphazard surveys and questionable findings continue to drive the Rs 10,000 crore print advertisement industry? Or are there alternatives available to this, asks Manajit Ghoshal, CEO, Mid-Day Infomedia. INS has taken steps in the right direction to set this anomaly right by constituting a committee to give guidelines for such surveys to the National Readership Study Council, which conducts the NRS.
Will haphazard surveys and questionable findings continue to drive the Rs 10,000 crore print advertisement industry? Or are there alternatives available to this, asks Manajit Ghoshal, CEO, Mid-Day Infomedia. INS has taken steps in the right direction to set this anomaly right by constituting a committee to give guidelines for such surveys to the National Readership Study Council, which conducts the NRS.
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Viewpoint: Getting a hold on Google Instant - Benedict Hayes
Google Instant is Google’s latest tool to try and deliver the fastest possible search results for its users. Benedict Hayes, Head of Search and Analytics, Communicate 2 demystifies Google Instant – how it works, what it can do and SEO implications, among others.
By e4m Desk | Oct 18, 2010 11:01 PM | 1 min read
Google Instant is Google’s latest tool to try and deliver the fastest possible search results for its users. Benedict Hayes, Head of Search and Analytics, Communicate 2 demystifies Google Instant – how it works, what it can do and SEO implications, among others. More...
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Viewpoint: Webinar – An evolving marketing tool
A marketer’s skills are constantly tested in his bid to cut through the clutter to reach his potential customer. With technological advancements and rampant Internet penetration, ‘webinars’ help marketers reach out to a vast audience in a one-to-many presentation using audio and video, thus saving time and money. Cisco WebEx’s Balaji Kesavraj throws ore light on this.
By e4m Desk | Oct 22, 2009 8:27 AM | 1 min read
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‘Consumers are the New Media’
Consumers have always been considered a powerful communication channel. It is not a new phenomenon. They formed interest groups and discussed various topics of interest. What is new is the speed and ease of getting connected to millions of similar-minded individuals by just the click of a few buttons, observes Atrayee Chakraborty, Business Director, Lintas Media Group.
By e4m Desk | Jan 16, 2009 6:32 AM | 1 min read
Consumers have always been considered a powerful communication channel. It is not a new phenomenon. They formed interest groups and discussed various topics of interest. What is new is the speed and ease of getting connected to millions of similar-minded individuals by just the click of a few buttons, observes Atrayee Chakraborty, Business Director, Lintas Media Group.
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Lending a helping hand to those who fell defending Mumbai
It has been the most shocking tragedy that Mumbai has ever seen, and this city has had its horrific share of terrorist activities. S Yesudas, CEO, RK Swamy Media Group, urges the advertising fraternity to come together to help the kin of the brave non-officer ranking policemen on duty and others who lost their lives at locations like CST/Cama Hospital.
By e4m Desk | Dec 3, 2008 6:39 AM | 1 min read
It has been the most shocking tragedy that Mumbai has ever seen, and this city has had its horrific share of terrorist activities. S Yesudas, CEO, RK Swamy Media Group, urges the advertising fraternity to come together to help the kin of the brave non-officer ranking policemen on duty and others who lost their lives at locations like CST/Cama Hospital.
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Viewpoint: ‘It would be wonderful if a great idea wins an election’
It’s election season once again, and this time BJP seems to have a winner of a campaign with ‘Mehngi Paregi Congress’. Swapan Seth, CEO, Equus Red Cell, takes a look at political advertising in India, comparing the advertising strategies of two of India’s largest political parties – the Congress and the BJP.
By e4m Desk | Nov 25, 2008 6:15 AM | 1 min read
It’s election season once again, and this time BJP seems to have a winner of a campaign with ‘Mehngi Paregi Congress’. Swapan Seth, CEO, Equus Red Cell, takes a look at political advertising in India, comparing the advertising strategies of two of India’s largest political parties – the Congress and the BJP.
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100 GRP: New benchmark or overrated myth?
The viewership monopoly enjoyed by Star Plus, Zee TV and SET has met with a challenge recently. The entry of some potentially strong players has seen a whirl of dynamic activity. For years the triumvirate ruled with gusto; no one attempted to upset the applecart till the entry of Colors, NDTV Imagine and 9X, argues Indranil Datta, VP, Mudra Radar.
By e4m Desk | Sep 9, 2008 8:27 AM | 1 min read
The viewership monopoly enjoyed by Star Plus, Zee TV and SET has met with a challenge recently. The entry of some potentially strong players has seen a whirl of dynamic activity. For years the triumvirate ruled with gusto; no one attempted to upset the applecart till the entry of Colors, NDTV Imagine and 9X, argues Indranil Datta, VP, Mudra Radar.
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Reality talent search: Redefining TV viewership
Indranil Datta, Vice President-Knowledge, Mudra RADAR, provides a holistic view on the rising popularity of reality talent shows on the leading GEC channels. He analyses TRP data and marketing efforts behind these shows to show what has made some of them more successful than the others.
By e4m Desk | Aug 18, 2008 8:31 AM | 1 min read
Indranil Datta, Vice President-Knowledge, Mudra RADAR, provides a holistic view on the rising popularity of reality talent shows on the leading GEC channels. He analyses TRP data and marketing efforts behind these shows to show what has made some of them more successful than the others.
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