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Brands Shift Focus to Independent Artists for Authentic Marketing?blur=25

Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build and sustain trust, say marketers

Sandhi Sarun Aug 7, 2026 9:30 AM

Aviral Gupta?blur=25

Dharamveer Singh Chouhan, Co-founder and CEO, will transition to Chairman

e4m Staff Aug 5, 2025 4:03 PM

Aviral Gupta?blur=25

Co-Founder Dharamveer Singh Chouhan becomes Chairman

e4m Staff Aug 5, 2025 2:16 PM