yusuf-merchant

Yusuf Merchant has joined as Vice President, DDB MudraMax-OOH while Adil Khan has come on board as Associate Vice President of the same agency

exchange4media Staff Aug 30, 2017 3:15 PM

OOH looks for exciting H2'16 as festive season kicks in

The advent of Ganesh Chaturthi usually announces the start of the festival season, which is what usually pushes advertising spends in the second half of the year. This year, according to outdoor experts we spoke with, the outdoor industry has faced tough competition as advertisers look at new mediums like digital to talk to clients

exchange4media Staff Sep 5, 2016 8:02 AM

Kinetic India drives Nicotex chewing gum

The campaign was executed in Mumbai and Bangalore for period of 13 days

exchange4media Staff Aug 22, 2016 6:38 PM