yes-madam
Produced in association with Footloose Films, the campaign marks Yes Madam’s first collaboration with Rajpal Yadav
e4m Staff Mar 15, 2026 11:00 AM
Meet Dalai Roopdhar Nanda Goutham, the IITian who quietly became the backbone of Yes Madam — and what his return to the company may mean
Pooja Yadav Nov 28, 2025 9:28 AM
Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement
Soumya Gawri Dec 11, 2024 9:02 AM
The Yes Madam team issued a clarification, stating that the viral post was intended to spark discussions about mental health and the said employees were given a 'break' instead of being fired
The brand had previously orchestrated a viral video of a fight between two men arguing over haircuts in the Delhi Metro to promote its ‘Harr expert, salon expert nahi hota’ campaign
e4m Staff Dec 10, 2024 9:31 AM
