Hindustan Unilever continues to lead advertiser's space for the week

exchange4media Staff Feb 26, 2021 8:17 AM

Weekly reach - Monthly ratings: Another solution tossed in the air?blur=25

The b'cast fraternity has suggested weekly reach figures & monthly ratings for mass channels, and monthly reach figures for niche channels, confirmed an industry source

Abhinav Trivedi Jul 19, 2013 7:53 AM

Media planners demand uniformity as TAM data gets split between monthly & weekly?blur=25

With b'casters at odds over ratings timeframe, media planners stress that the industry cannot work on divided dynamics. Weekly ratings is the way to go, they say

Abhinav Trivedi Jul 18, 2013 8:54 AM

Broadcaster-advertiser face-off perils industry growth?blur=25

With the imminent implementation of the 10+2 ad cap, carriage fees and now, advertisers pulling out ads, broadcasters are looking at significant loss in revenues

Abid Hasan Jul 16, 2013 8:42 AM