watermark

When AI content gets a label, does it lose its value?

The Impact of AI Watermarking on Content Value and Marketing Strategies?blur=25

For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content, even when humans cannot

Shantanu David Aug 25, 2026 8:56 AM

Landing pages may now carry watermark as part of MIB TRP reforms

TV, MIB, landing page, ratings?blur=25

As per sources, the watermark-based identification will make a clear distinction between normal broadcast feeds and landing page feeds

e4m Staff Nov 11, 2025 2:38 PM