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Why brands should say 'No' to Yes Madam-style shock tactics

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Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement

Soumya Gawri Dec 11, 2024 9:02 AM

Cannes Lions 2023: Inside MullenLowe Lintas Group's entries this year

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The Group has sent four of its best campaigns centred on themes of inclusivity, diversity and equality.

exchange4media Staff May 10, 2023 12:49 PM

Campaigns of controversy: The most polarising ads of 2022

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Times when brands failed to grasp the pulse of the audience

Tanzila Shaikh Dec 29, 2022 9:07 AM

Best ads of the fortnight: Jupiter has an 'alien' concept, Britannia gets nutty

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Here's our pick for the most creative spots between December 1st and 15th

exchange4media Staff Dec 23, 2022 8:55 AM

Vim Black ad: The joke we didn’t get

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Industry watchers dissect the controversial mock ad by Vim

Sandhya Raghavan Dec 13, 2022 5:52 PM

HUL comes clean about Vim Black: 'It was a joke'

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Netizens were confused by the dubious product and its over-the-top ad targetted at men, encouraging them to wash dishes

exchange4media Staff Dec 12, 2022 8:50 AM